What Are Cookies?

A cookie is a small text file stored by a web site on your computer to keep track of information about your browsing on that site.We use a number of different cookies on this site.If you would like further information or you would like to know how to control or delete them, please visit www.aboutcookies.org

The list below shows the types of cookies this site uses and why they are used. By continuing to use this site we assume you are happy with the way we use cookies. If you are not happy we would recommend using your browsers “Private Browsing” mode whilst viewing this site (called “Incognito” in Chrome, “In Private” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

Persistent Cookies For Site Analytics And Performance

Google Analytics

We use this to understand how our site is being used in order to improve the user experience. All data collected is anonymous. Further information on Google Analytics can be found at: www.google.co.uk/intl/en/analytics/privacyoverview.html

Google Double-click

We use this to provide a mechanism to understand how users interact with our site when they arrive from Organic or Paid Searches. Further information on Google Analytics can be found at: www.google.com/policies/privacy/ads

Google Adwords

We use this to monitor the effectiveness of our Paid for Advertising on Google. Further Information on LinkedIn can be found at: www.google.com/policies/privacy/ads


We use this to allow us to monitor the effectiveness of our Real Time advertising campaigns. Further information on My Things can be found at: www.mythings.com

Social Widgets

This site uses Social Widgets to enable users to engage with content from our website on various Social Platforms. We have widgets for Facebook, Twitter and Google+1. The way we implement a widget includes using script which is not hosted on the 4Ps Marketing website. You should understand that it is likely that these scripts collect information about your behaviour across the internet, including our site. If you click these buttons on our or any website the platform will record and register that action. Where you are logged in your behaviour (i.e. the page on our site you visit) may be recorded by the platform you are signed into. To understand how and what information is collected please refer to the Privacy Policy of the appropriate Social Platform. Third Party Banner Advertising (Remarketing / Retargeting)

This type of advertising is designed to show you similar or alternative products based on what you have viewed on liberty.co.uk when you visit other selected websites. The technology behind these adverts is based on cookies. Please be assured that the data contained in the cookie used in these adverts is completely anonymous and doesn't contain any of your personal details.