Little Liberty Childrenswear: Top Picks

Friday 2nd March 2012, 13.54

Have you seen our new Children’s offer? We think it’s simply the best, with collections from the likes of Paul Smith, Stella McCartney, Petit Bateau and Barbour, plus exclusive Liberty Print styles! We let some of our Liberty mums loose in the new department to pick out their favourite pieces to keep their little ones stylish and comfortable. With specially illustrated murals by Richard Johnson, the kids room is a veritable treasure trove of children’s fashion, toys, accessories and gifts. Here’s what the proud parents had to say…

“I’m super excited about the launch of Little Liberty and have already made a number of purchases for my little boy Sam! The new department is absolutely gorgeous with a really unique edit of products and brands and completely different from any other children’s offer in London. I find it especially difficult for little boys and now I’m spoilt for choice! I can’t wait for summer for Sam to wear these cute little Levi’s Shorts (1) with his high tops… just adorable! There are also some really great t-shirts from Stella McCartney and Kidscase. I’ve also just bought a ‘design your own superhero cape’ from seedling which is the most adorable thing I’ve ever seen!!”

Sarah Coonan, Assistant Buyer – Beauty and mother of Sam, two years old.

“The new children’s department is amazing – there are so many beautiful things for children whether you are a parent or buying a gift it is a lovely space to shop. The imagery around the room painted by Richard Johnson really captures the spirit of being a small child with magical creatures and woodland. What really makes it for me are all the interesting accessories, books and mushroom lights! My favourite pick from the range online is the Caramel Ayla yellow ladder stitch dress (2) because I love bright colours and I am going through a bit of a yellow phase with Matilda. I have just bought her first pair of wellingtons and they are bright glossy yellow; I can just picture her running through the woods in this pretty dress with her wellies on. I also love the Bonnie Baby rainbow rainy cloud cotton playsuit (3), Matilda is too big for this now but I love the simple design; I am going to be an Auntie soon so I am keeping an eye on this for my future niece or nephew.”

Elizabeth Rodrigues, Visual Merchandising – Windows & Events Coordinator and mother of Matilda, 16 months.

Our Head of Visual Identity Maxine Groucutt gave birth just last Saturday 25th February, and we can tell already that her week-old daughter Theodora is going to be quite the fashionista! Theodora says,

“Its a season of floral prints so for a September wedding the Paul Smith Baby Bohemian floral print dress (4) is a must. Worn with a bright red Imps and Elfs cardigan (5) just in case it gets a little chilly. I’m definitely a bloomers girl so the Caramel red Clara flower print bloomers (6) and matching top (7) is perfect for this summers beach holiday.”

Shop Little Liberty online now.

1 Comment

  1. Cristina says:

    Finally!! Little Liberty! I’ve been waiting for this moment to come…
    This is my favourite shop in London. I dream of Liberty to be the main stockist for my childrenswear label one day soon! =)

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