Dita Von Teese Perfume Launches Exclusively at Liberty

Thursday 12th April 2012, 11.41

International style icon Dita Von Teese will launch her eponymous fragrance exclusively at Liberty on 1st May. A name synonymous with seduction, style and burlesque, Dita wanted her first perfume to evoke glamour,elegance, and self-confident sensuality.

“I wanted it to be a perfume that smelled exactly how I imagined it. A scent needs to reflect all the different facets of my personality. It had to be elegant, glamorous, sophisticated, sexy, dark, and mysterious.”

Dita created a timeless scent which opens with a head note composed of fresh peonies, fizzy bergamot, and slightly spicy Bourbon pepper. The heart of the perfume beguiles the senses with a full and at the same time pure bouquet of Bulgarian rose, Tahitian Tiaré petals, and fresh jasmine. And in the base note, the mystical and warm scents of patchouli, musk, and smoky Gaiac wood and sandalwood captivate all who smell it.

The perfumes are contained in black glass bottles – an homage to the 1930s reflecting Dita’s glamour and allure along with her love for all things vintage. With their elaborate detailing, the flacons represent the type of luxurious accessories found in the boudoir of an irresistibly glamorous woman. The extraordinary perfume amphora fits perfectly in one’s hand. The neck of every bottle is adorned with a silk cord with a blood red pearl, which flows into a long black silk tassel.

Meet Dita Von Teese

Dita will be in store to celebrate the launch on Tuesday 1st May 10am-midday. Customers will have the chance to have their perfume bottles signed! Find Dita in our fragrance hall on the ground floor.




Why did you decide to create your own fragrance?
Early on I understood that perfume is a very important part of creating your own mystery and glamour – it’s a tool for a woman to become every woman she ever wanted to be. I wore the same perfume for about 20 years, when I actually had an interesting experience. I was walking down the street in Paris with my boyfriend, who I’d been dating for two weeks
when he asked me what perfume I wear. When I told him the name of the fragrance he kind of hesitated and revealed that this was also his mother’s perfume. This really got me, because I really didn’t want him to associate my smell with his mother, but on the other hand this perfume was perfect and iconic for me, it fit me perfectly and it was mysterious and unknown to everyone I met until that day.
I started hunting for other fragrances that could replace it and there were some which I really liked, but none of them felt like the real me and fit me. So, I decided to create my own scent and this was a dream come true.

If you were to personify the perfume, what type of character would it be?
I think a lot of fragrances on the market are reminders of childhood. Most of them have a girlish, sweet and very juvenile character. In contrast, I wanted something that speaks of wanting to be a grown-up, sophisticated woman who is in charge of her life. I just love the idea of something that is both: very good, sophisticated and elegant, but also a
little bit mysterious, dark and dangerous. Those two things together become something very special and magical. I often thought about the great women that I admire like Marlene Dietrich or Hedy Lemarr – those sexy, glamorous, iconic women, and I couldn’t imagine them ever smelling like vanilla, fruits or candy.
Regarding the ingredients of the fragrance: Which components are dominating?

In telling the noses about my favorite fragrances I discovered that I love big, sexy glamorous flowers like Bulgarian rose and peony, so those are some of the dominating essences. They mingle with some spicy Bourbon pepper and smoky wood, which really creates a warmth and mystery on the skin.

Where did you draw your inspirations for your perfume from?
I collect a lot of books with a lot of beautiful imagery. One I really love is of photographs of Paris of the 1930s and while creating the perfume I had these visuals in my mind of glamorous women in a Parisian nightclub. I just love the idea of this beautiful heady nighttime when it mingles with our body odeur and smoke and nightlife.

Tell us about your inspiration for the bottle design

Initially, when people think of me, they think of me with rhinestones, feathers and of the clichés of Burlesque and striptease. But I had different ideas about how the flacon should be. I didn’t want a “showgirly” pink perfume, because that is not what I was inspired by. I wanted to do something very sensual, sleek and simple in a way that relates to the image of a Femme fatale and something adult or womanly, something that reminds me of the vintage perfume bottles that I have. The bottle of “Dita Von Teese” is something you find in a black satin handbag of sophisticated women, however the tassel and the small emblem, which is refined with a martini glass, feathers and a corset, speak in a subtle way to my Burlesque side.

When it comes to modern and ancient idols, who are your favorite icons and why?
Well, one of my favorite style and beauty icons is Marlene Dietrich, because she was very in tune with what her own personal style was. She was very powerful, in control of her image and very knowledgeable of everything she
was doing. A lot of my heroines in real life are sort of obscure women whose names a lot of people probably don’t know immediately, because they are not in the limelight or product of a Hollywood stylist.


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