The Renaissance Revealed…1st Floor Womenswear
As part of the Liberty Renaissance we have changed the focus of the store to become more fashion orientated. This included increasing the Womenswear across two floors.
The first floor was given a dramatic new look and filled with lots of amazing brands, bought in to give Liberty a real fashion edge. In the International Room in the West Atrium huge mirrors rest against the balconies and Tom Dixon armchairs provide a luxurious place to perch whilst considering what to look at next. New to Liberty are brands such as Jil Sander, Calvin Klein and Ohne Titel, sitting next to Christopher Kane and Josh Goot. Yasmin wanted to create a one-stop shop for ‘killer pieces’ at every price point, to make mixing the perfect outfit as straightforward and enjoyable as possible.
Moving through to the Avant Garde Room in the Central Atrium the stiking black matte floor has an entirely different feel to it, sophisticated and sleek. The collections from Liberty’s anchor brands Rick Owens, Martin Margiela, Acne and Dries Van Noten each take their own corner.
The collections are all cleverly edited with the Liberty shopper in mind, meaning that we have the best of the collections. You may have to beat the staff to it though – the girls in the office spend their lunch times eyeing up the new pieces!
Bought a couple of pieces from the amazing new international room. The sales staff were fierce. Who was the boy in the patent spotty shoes? He’s fabulous.