We meet the woman behind Liberty Beauty’s latest organic skincare brand.
New to Liberty Beauty is the renowned organic skincare line from Susanne Kaufmann. Formulated using natural ingredients, her collection is rooted in the Alpine tradition of passing down botanical healing remedies that work wonders for your skin.
Susanne was brought up in the family hotel business in the beautiful Bregenz Forest in the valley of the Bregenzerache, Austria. The surrounding botanic life lead her to develop her own line of effective skincare products derived from these Alpine plants and herbs.
We caught up with Susanne Kaufmann to find out about her new products, her favourite treatments, and what the biggest mistake you can make with your skin is.
For those of us who are new to Susanne Kaufmann, can you tell us about the collection?
“We have two new products released in summertime. The first is an Oil-peeling season oil. It’s very nice because it’s actually 2-in-1. You apply onto dry skin, no water, then shower and it runs off like milk; like body lotion. The other is an Anti-cellulite cream. It’s very important to use before it starts, not when it’s already started – good tip! These both work very well together.
How long have you been working on this new range of products? Does it take awhile to formulate new, innovative products?
The idea to make a new product, because we love to develop products, the idea’s not something you just get and say we need this or that. Some are quickly developed, but some need a year or two years, sun cream took about 4 years. It depends how difficult the matter is.
How did you get into creating beauty and skincare products? Are your family in the industry as well?
I’m running a hotel in Austria, there’s a long spa history. So we have a spa and in 2003 I run away to the spa. We have 14 treatment rooms; it’s quite big.
Back then I was looking for a natural cosmetic and luckily I found the producer who didn’t take something from the market so we did our own product and started a new line.
The Alpine plant?
Yes. It’s natural, we started to make a natural cosmetic which is very effective and has a modern technique to get out the best of the cream you can get. And we use a lot of Alpine plants and herbs.
What are your favourite products from your company?
A-line, eye cream of the A-line. I would never go somewhere without this little cream.
You can use it night and daytime, normally use in the morning and evening. You can use in the morning like a little mask if you go to bed late or partying. You put a little bit more on and just leave for half an hour then it goes in.
What types of products would you recommend for stressed/tired skin?
It’s a bit difficult because stressed skin you can handle, it’s if the person also has dry or oily skin. But one product for stressed skin which works well is the Face Oil. It balances the skin whether it’s more oily or more dry, so you get the balance, and it has a nice smell. It also makes you feel relaxed. I think that it would be a very good product.
What is the biggest mistake you see being made with people and their skin?
I think… the biggest mistake you can make is if you don’t clean your skin daily, and if you are in a city like London it’s so important to do the right cleansing. And not only cleansing milk, you really need the tonic to cleanse the skin. And here, I need the tonic twice. It’s very important to do a good cleansing, take everything away, before you put on the next make up and so on, because your skin needs to breathe.
Throughout your career, what is the most valuable skin lesson you’ve learnt to achieve healthy skin?
I mean there is not one but I think throughout the years, it’s also what we do in the spa treatment, the holistic way of seeing skin now. If you ask me what can I do to have perfect skin? Sure I can recommend you a product and say, ‘do the peeling and do the mask’, but still it’s the way of life and where you live. The different places you live and how the climate is. So this, and then what you eat, how much you sleep, if you drink alcohol, how much you smoke or if you have a lot of sun. So it’s the holistic way of seeing skin.”
Susanne Kaufmann‘s collection is now available in-store and online. Discover her bestselling products in this edit.
Have you booked in for you next facial? Well before you do, you might want to consider giving the new Repair and Rebalance facial by Aurelia Probiotic Skincare a try. Liberty Online’s Assistant Editor, Fiona Davies, reviews the new miracle treatment.
“Think back to the last time you had a really great facial. Within the last month? Maybe in the last year? Never? Well it’s certainly been a while since I’ve treated my skin to such a luxury. So when I was invited to try Aurelia’s new Repair and Rebalance Probiotic facial, I could almost feel my face jumping for joy at the thought of a full hour of pampering ahead. What followed did not disappoint.
My treatment began, as it should, with a quick chat with my therapist about my skin’s history before the first product of the treatment was applied. The wonderfully soothing Aurelia Skincare Miracle Cleanser all over my face and décolletage. I really love this cleanser, for its beautiful smell and gorgeous creamy texture. I use it often in my own everyday skincare routine and my skin seems to look undeniably smoother afterwards. The eucalyptus and chamomile are particularly great for calming the skin and treating blemishes.
Next the Refine and Polish Miracle Balm; this facial polish is absolutely genius. Like a typical exfoliator, but with tiny granules so it’s very gentle on the skin, it works to clear away any lingering dead skin and brightens your complexion. Needless to say, my skin felt like satin once it had been rinsed off.
But the facial really came into itself during the Cell Repair Night Oil facial massage stage – a deep massage routine with one of the most incredible natural facial oils I have tried. The therapist spent a good 10 minutes working the oil in with a skilful, targeted facial massage that had me drifting off to sleep more than once!
Post-massage, Aurelia’s Rose Mask was applied and left to sink in while my therapist massaged my hands with the oil, releasing further tension. Once the mask was gently removed, the massage was completed with the Revitalise and Brighten Eye Dew – a roller ball that cools the eye area while applying a light serum to reduce puffiness. Finally the Day serum and moisturiser were applied to seal the deal.
What I loved most about this facial was the breadth of the Aurelia range that it covers. You really get to see the instant benefits of the brand’s best products, and come out the other side looking like you’ve been on holiday in the South of France for two weeks. My skin felt rich, moisturised, and plumper and I was glowing. Moreover, I felt like I’d just had the best beauty sleep of my life. I highly recommend it, whether for seasoned facialists or novices.”
Aurelia’s Probiotic Repair and Rebalance facials are available at the Liberty Beauty Treatment rooms throughout the year. The next event is due on Wednesday 3 September. Find out more about the facial here, and browse our schedule of treatments here for future events.
Liberty celebrates Diptyque’s most popular perfume of fig-scented candles and perfumes, Figuier and Philosykos.
This summer we’re celebrating the iconic Parisienne perfumer’s best-loved fragrance, Diptyque Figuier scented candles and Philosykos perrfume. The fig-based scent is one of the cornerstones of the Diptyque classics range, thanks to its fresh yet sweet scent. Conjuring up feelings of warm and exotic locations – the Figuier/ Philosykos collection is the perfect scent for holidays and warm, sunny days.
Philosykos is the quintessential summer fragrance: when I smell it, I am transported to the Mediterranean Sea – Julie, Diptyque Counter Manager
Meaning ‘friend of the fig tree’, Philosykos is an ode to the entire tree, while Figuier sits among the range of Diptyque candles as a fresh, fruity fragrance intensified by white cedar.
Diptyque Philosykos came about when one of the founders, Yves Coueslant, transported scented fig leaves back to Paris from Greece and found that they didn’t lose their scent, even after some years.
What I like most about Philosykos is the light and fresh scent which reminds me of a sunny day in Greece – Elizabeth, Sales Associate
Shop the Diptyque edit
Liberty Beauty Buyer, Sarah Coonan spreads her beauty tips on choosing and applying the right foundation for a flawless, expert finish.
Foundation is probably the most important step in any make-up routine. The wrong foundation, when poorly applied, can be really ageing and look mask-like. Luckily, finding the best foundation is much easier than you think and application doesn’t need to take hours. We’ve pulled together some of our favourite makeup tips and tricks to help you achieve an enviably flawless base.
Step 1. Find the perfect colour
Foundation should match your skin as closely as possible, and I recommend visiting a make-up counter for advice. Always test it on your skin and ideally in natural light. If you don’t feel confident the colour is quite right ask for a sample and try it at home. There’s nothing worse than investing in a great foundation and then not using it because the colour is poorly matched.
Step 2. Take a lesson
Nothing beats a one-to-one tuition with a great make-up artist. Pop into store for a lesson and you’ll pick up a handy arsenal of tips. The assistants on our beauty counters are make-up artists too and many of them do freelance work so they really know their stuff. Don’t automatically head to the brand you always use, have a look round and only seek advice from someone with flawlessly applied foundation. If theirs isn’t applied well I find it hard to take their advice seriously.
Step 3. Cherry pick
I’m a firm believer in finding the very best product you can, rather than buying everything from one brand. They may have the best foundations but if their primer or brushes aren’t up to scratch you aren’t going to get the best results. My make up bag is a big mix of products and the best ones for you will vary depending on your skin type, the time of year and what look you want to achieve. For me, I love Hourglass Veil Mineral Primer, Chantecaille Future Skin Foundation, Trish McEvoy Correct and Brighten for under the eye, and Laura Mercier Secret Camouflage for any blemishes. I’m not keen on an overly powdered look so my go to products are either Chantecaille HD Powder or Hourglass Ambient Powder.
Step 4. Tailor your products
Depending on the look you want to achieve, you will need to use the right products. If you want dewy skin, a mattifying primer is going to work against you, so either skip the primer altogether or use something like Laura Mercier Radiance Primer. For velvety skin, I swear by Hourglass Veil Fluid Make Up and if you want a really natural look and don’t need too much cover you really can’t beat Laura Mercier’s Tinted Moisturisers.
Step 5. Find the right tools
Now you have the perfect products, you need to make sure you’re applying them correctly! Much of this is down to personal preference, but certain tools will help you achieve a really precise look. For an airbrushed finish, a damp Beauty Blender is a godsend. It’s quick, totally mistake-proof and gives the most beautiful coverage using just the right amount of product. When it comes to brushes, quality is the key. This doesn’t mean you have to spend a fortune, but do your research first. My favourites for foundation are: Trish McEvoy’s Sheer Mistake-Proof Brush, Hourglass No. 2 (the most versatile brush you will ever use) and London Brush Co. Pyramid Brush.
Step 6. Learn from the professionals
YouTube is an amazing resource where you can get advice from great artists and real people alike. Some of our favourites are Pixiwoo, Wayne Goss and Lisa Eldridge – and the beauty is you can practice while you watch. This is also a great way to get completely impartial advice about which products to use. Wayne Goss has some really great videos about foundation and applying it. His advice is super easy to follow and he is always brutally honest about the products.
Three Tips from Our Artists
Abida from Trish McEvoy
For an airbrushed finish use Trish’s Sheer Mistake Proof Brush to stipple on foundation. Using fast circular motions to blend gives you a really light, even coverage that you can build up.
Anastasia from NARS
I like using my fingers to apply foundation as the heat really helps to melt the product into your skin leaving a really natural finish. Alternatively, I like to use a Beauty Blender slightly wetted.
Yen – Shu Uemura
A good base to even out skin, correct pigmentation and bring down redness is essential for a flawless look. The key is to use a great primer of base product like our UV Underbase. Also, don’t overcompensate with foundation to cover up blemishes. Less is more!
The makeup founders share their favourite products from their lines and other brands
Our week of beauty events, live talks and exclusive treatments, Brushes with Greatness, has now come to an end. We hope you enjoyed our line up of events in-store as much as we did, and thank you to everyone who came along to our private workshops and chats – this year was our best yet! Our team of well researched, seasoned beauty buyers takes pride in all the brands available at the Liberty Beauty Hall, particularly the makeup brands which all derive from professional makeup artists, resulting in purely high performance, quality products.
Now, rather than just reiterate our favourite products ourselves, we thought who better to recommend to your their makeup tips than the artists and founders themselves? Here they share with us the best makeup piece from their range, and in some cases their favourite from another brand.
Carisa Janes, Founder of Hourglass Cosmetics
Hourglass Veil Mineral Primer:
“I was never a big fan of using makeup primers, until we developed this one. Veil Mineral Primer is different because it delivers in so many ways that I can’t begin my makeup routine without it.”
Frederic Malle Carnal Flower:
“The tuberose scent is intoxicating, plus it comes in a gorgeous bottle.”
François Nars, Founder of Nars Makeup #Narcissist
“I have a real love affair with lipstick. You feel immediately elegant and it gives the face a lot of strength. It gives you more power.”
Diptyque – L’Ombre Dans L’Eau:
“My absolute favourite fragrance.”
Ellis Faas – Founder of Ellis Faas Makeup
Ellis Faas Bright Red Hot Lips:
“For an instantly happy and healthy face.”
For cleansing, Ellis has reported using her favourite cleanser by Eve Lom.
Trish McEvoy, Founder of Trish McEvoy Cosmetics
Trish McEvoy Eye Base Essentials:
“Eye Base Essentials is also one of my most magical beauty secrets. The formula totally perfects and brightens the upper eyelid for an instantly vibrant, rested, open-eyed look.”
Troy Surratt – Founder of Surratt Beauty
Artistique Blush in Se Pomponner:
“All of the incredible musicians and bands coming out of London like Annie Lennox, Culture Club, Wham, etc., their style was unlike anything I’d seen before and the way they used makeup – even the boys – was eye-opening to me. One of the products I love in my line that reminds me of this time is the Artistique Blush, especially the Se Pomponner shade which is a hot pink.”