Behind the Scenes: Trish McEvoy

Wednesday 12th November 2014, 10.30

Liberty chats with Trish McEvoy, renowned makeup artist, about her Liberty print Planner and Power of Makeup in-store residency this week.


We caught up with makeup artist and innovation entrepreneur Trish McEvoy ahead of her debut in-store appearance to talk winter looks, essential products and creating the exclusive Liberty print Trish McEvoy Planner…

This is your first store appearance at Liberty; how are you feeling about sharing your knowledge with London?
I’ve been coming to London for many years and am overjoyed to now be sharing The Power of Makeup with my Liberty London clients after three fabulous years in your store. I love everything about the Liberty feel and aesthetic and think the Liberty client is a very special woman, equally elegant, authentic and empowered. I can’t wait to meet her and help take her beauty understanding to the next level.

Are there any other London spots you’re looking forward to visiting?
The Blood Swept Lands and Seas of Red ceramic poppy installation at the Tower of London for Remembrance Day. What an extraordinarily beautiful and moving idea that came to life.

Have you had a chance to look around Liberty before, if so what was your favourite department and why?
The Beauty Department, bien sur!! It is such a special elegant, harmonious, joyful place. I love the wonderful teams, the spirit of the department and the sense of a beauty community. I also love the Liberty Print accessories department!

What are your top tips for winter make-up?
#1 is always keeping skin hydrated. First and foremost, gently exfoliate skin daily and peel it weekly to clear away the dead cells that dull skin’s appearance and inhibit both moisture absorption and a smooth make-up application. Then take the moisture in your regimens up a notch: layer hyaluronic-acid based serums under your moisturisers, layer moisturisers over your serums and bump up the moisture content in your foundation. Once skin is looking supple, clear and radiant, you can start playing with colour and definition to dress up your look for the season. This is the time of year to build up the lash line with winged liquid liner, dramatic lashes and perfectly defined brows. ‘Tis also the season for rich pigments and shimmer on the lids and lips. The nights are long so ensure your formulas offer 24-hour wear. On the face you want to warm and contour with washes of bronzer (applied from a C-into-a-3 shape from forehead to temple to cheekbone to jawline) and highlight (in a V shape from the upper cheekbone to above the outer brow) and a pop of blush to brighten the complexion.

Why do you think your Planner has been so successful?
Once women try it, there is simply no other way! Once you have cut the space your make-up occupies into a third, seen it all organised at your fingertips and portable at a moment’s notice, there is no going back to cluttered countertops, drawers and bags. It replaces make-up excess and disorder with confidence and calm, totally revolutionising the way a woman buys, carries and applies her makeup. It is bigger than beauty – it’s a life and mental improvement.

What was your favourite part of creating your Liberty print Planner?
Oh my goodness, I so admire the legacy of Liberty London Print and having my very own is just a thrill. I love the joyfulness of my red fabric with blue roses – it puts me in a good mood just looking at it.

What will you and your team teach lucky customers during your make-up lessons at Liberty?
We will be focusing on the look of the season alongside the core techniques that will serve them for life. We will get down the basics of beautiful skin and feature enhancement, then dress it up for the holidays, working on the very defined eye, liquid liner and full-lash look every woman wants this time of year. We will also focus on how to get a glamorous brow that is individually suited to each brow, eye and face shape.

Finally, if you could pick only three essential products from your range, what would they be?
That is a very tough question! The Planner system of course – including the binder and pages (I am not counting this as two!). I also have to say my Instant Eye Lift, because dark circles are my Achilles heel and this product diminishes fine lines and treats the skin so it’s a 3-in-1. And again because it’s such an amazing multi-tasker, my Beauty Balm Instant Solutions SPF 35. It evens, moisturizes, brightens, controls oil, wears all day, protects and improves skin as you wear it. I put this on and I know my skin will look and feel fabulous as long as my days, which are sometimes very long indeed! Lastly, mascara is so important and mine are so special I have to give you a 4th product pick. My tubular High Volume and Lash Curling formulas wrap every lash for a very naturally enhanced look and they will not smudge or budge till you remove them, which you can only do with warm water!

Like the sound of her products? Discover the Trish McEvoy beauty collection.

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Beauty Beat: Sharon McGlinchy MV Organic Skin Care

Wednesday 5th November 2014, 17.38

Meet Sharon McGlinchey, leading expert in Australian skin care and founder of MV radiance therapy.
Sharon McGlinchey has more than 20 years experience in aiding problematic skin. She developed her signature skin therapy treatment – MV radiance therapy – through her extensive knowledge of meditation, yoga and beauty remedies, in order to create an all-over body and mind healing experience.

We catch up with Sharon about her visit to Liberty and discuss her renowned organic skin care treatments.

How does radiance therapy work?
Though a combination of guided meditation, a simple yoga breathing technique and my unique rhythmical massage, a deep state of relaxation is achieved. This allows the body to easily release tension and stress, as it stills the mind and body. It’s far more than a facial – it’s a skin and body healing experience.

How can people use your products at home to replicate a treatment?
Easy – just by following the MV 3 Min Skin Ritual and including the MV Mask Ritual. Both YouTube videos can be accessed via the MV website.

Best piece of beauty advise?
Always always remove your make up at the end of the day!

Your products are loved around the world – what makes the collection so appealing?
The quality and efficacy. Whether you have super sensitive skin or you’re concerned with things like sun damage or ageing – MV works. In Sydney I work closely with Naturopaths and they refer to MV as ‘medicine for your skin’.

Any new products in pipeline?
I’m currently working on a serum for New York based make-up artist – Dotti. In her work she needs the skin to be radiant but to also be calm – this is still a ‘work in progress’ but look out for it some time in 2015.

How does yoga breathing help improve health and beauty?
As many of us tend to shallow breathe for much of day, we are often more stressed, easily agitated and lacking in concentration. Deep breathing for one minute 3 times each day can make a big difference to stress levels. Stress and tension show in our face and tend to age us so if we can relax and reduce stress and tension by simply breathing properly for one minute 3 times a day we will all be healthier and look healthier!

What is on your Liberty wish list?
RMS Living Luminizer Cream.

Take a look at the MV Organic Skincare products from Sharon McGlinchey. Browse the other great treatments on now at the Liberty beauty spa on our Beauty Events page. Be the first to hear about our beauty events by following us on Twitter and Instagram @LibertyLondon, or Facebook.


Beauty Beat: Bespoke Beauty Service at Liberty

Tuesday 21st October 2014, 15.03

Introducing the bespoke beauty service in the Liberty Beauty Hall, where our beauty specialists select beauty and skincare products tailored to you.

This October, a new beauty service is gracing our floors. The Liberty beauty department has introduced its first personal shopping service; we caught up with Personal Beauty Specialist Kylie McMichael about her new role, what her fail-safe products are and her best beauty tips.


You must be excited about the new bespoke service at Liberty, how will this change things for you?
I am very excited indeed! The bespoke beauty service at Liberty is a massive game changer in the way our clients will see beauty products. The biggest issue I’ve found with clients is that once they’ve left the store they’ve no idea how to use the gorgeous goodies they’ve just purchased. I’m providing long term, realistic advice they can implement at home along with tailor made items that are ready for action. Making the service personal makes such a difference.

What first inspired you to be a beauty specialist?
I first saw a gap in the market around 3 years ago whilst shopping for my own kit in Liberty. I was wandering around the beauty hall and thought the benefit would be huge, both for Liberty in helping clients find their dream products and customers who love their products, want to accomplish a look or routine but simply don’t know where to start.

What is the best beauty tip you’re ever received?
Be your own Make Up Artist, Bobbi Brown. As soon as you get to know the way your face works, and the way to keep yourself healthy, you’re golden. You can achieve anything with the right advice

What is your Winter skincare regime?
Keeping my skin hydrated is vital. I have highly sensitised, dehydrated and dry skin. A great combination! I start with Anne Semonin’s Mineral Mask for a really thorough yet kind cleanse, a spritz of Chantecaille’s Eau de Rose de Mai to soothe and hydrate my complexion, finishing off with Kiehl’s Avocado Creamy Eye treatment and Dr Sebagh’s Extreme Maintenance Cream for Dry and Sensitive skin. I also alternate my exfoliating routine, I switch between Anne Semonin’s Exfoliating Mask, and Morihata’s Binchotan’s Charcoal Facial Puff.

Where do you find inspiration for new and different make-up looks e.g. every day wear or wedding makeup?
It’s a cliché, but everywhere! Most things do just pop into my head so I’ll blend different products together in different ways and think, oh I’ll try that on a client if they’re game. Researching my own wedding day make up looks via social media outlets really helped impart wisdom to my clients too!

If you could give one piece of advice about purchasing make-up, what would it be?
Always try before you buy. I’ve been known to go outside the store with clients and a mirror and show them what everything looks like in the ‘real world’. Some ladies get lost in the hard sale vortex, Liberty is proudly different and I’ll do whatever it takes to make our clients happy. If it means applying make-up and showing colour variations outside, in the snow or rain, I’ll do it.

What is your go-to/fail-safe beauty product?
Oh gosh, there are so many in so many different categories! I would go with my favourite at the moment, which would be RMS Beauty’s Raw Coconut Cream. It literally does it all. It removes waterproof make up and you can use it again after to moisturise the skin, it even works wonders on sensitive skins and acts as a mild sun protectant. It’s completely natural and organic which is something my clients really care about. You can also use it post make up application for a natural glow on the high points of the face.

What is the best beauty tip that you can give to someone?
Cleansing your face properly! None of this wipes business, but a swift and luxurious routine that will ensure a healthy glowing complexion. No great make-up application started with dirty skin.

What is your favourite beauty/skincare product at Liberty? Again, so many to choose from! And to be honest it changes on a weekly basis! I’m going to be sentimental and pick the lipstick that made me feel amazing on my wedding day, Hourglass’ Opaque Rouge Liquid Lipstick in Raven. Other than the skin care I use on a daily basis, I love Bobbi Brown’s Intensive Skin Supplement. It transforms acne prone and damaged skin from being tired to calmed and glowing.

How does a typical day of work go for you?
I check my emails and imminent bookings with my morning coffee, picking up any magazines along the way to see what amazing Liberty products have been featured and what catwalk looks my clients may want to imitate. So many of my ladies and gents are media savvy and want to know if the editor’s picks will be right for them. I catch up with my managers and the brands on the shop floor to see what’s new and what treatments they’re offering. All worthwhile consultations start with coffee and cake, so the Liberty Café is the first stop for my booking when meeting me! Post cake we head down to the shop floor to explore the beauty hall and see what really works for them. I’ll continue this until the end of my day, dependant on what they’ve purchased and whether they want it shipped, I’ll arrange to have it couriered to different locations. Occasionally in the evening I’ll attend a press event with one of our brands.

Who should use the bespoke Liberty beauty shopping service?
Anyone that finds themselves at a loss as to what to do next with their beauty regime and wants an unbiased opinion on what will work for them and their lifestyle. Maybe you want to learn something new, maybe you know what you want but don’t know how to accomplish it. Maybe your make up bag needs a complete overhaul and you need advice on starting all over again. The completely confidential service we offer is completely tailor made for each individual, it truly benefits everyone.

If you’re interested in learning from Kylie about new products to benefit your skin and help achieving those high-fashion looks,  take advantage of this amazing service and arrange your appointment now with 02077341234 ext 2444 or email Your appointment is £80 per two hour appointment, non refundable booking fee redeemable against purchase.


Get Creative: Timothy Dunn talks candles

Monday 6th October 2014, 13.07

We spoke to florist and owner of the luxury fragrance candles, Timothy Dunn, during his table arrangement master class at Get Creative about creating a home ambiance, his new scented candles, and his favourite things about Liberty.

As we tend to spend a lot more time indoors during the autumn and winter months, it’s important to create a beautiful and inviting home ambiance that you want to be in. Timothy says,

“I try to create warmth in fragrance, so you want something that’s really cosy.”


Having been driven inside by the poor weather, you want it to be cosy and smelling delicious. Timothy suggests his all-time favourite candle: Samarkand. Filled with a bucketful of aromatic flavours, Samarkand is essentially a fragrance of spicy wood with exotic tea including cardamom, ginger, and cinnamon, enveloped in Madagascan vanilla with musks, frankincense and more. As you can see from listing just a few of the ingredients, a lot of time and precision has been put towards choosing these exotic elements to create each desired aroma.

Expert advice on picking your luxury candle:

“Everyone’s got different tastes; I always look at the interior and décor of people’s places before I would decide what they’re going to go in with. It’s personal, I’m biased of course; I think you should have one of my candles in your house.”

Timothy has a new luxury candle coming out around Christmas time that will also be available all year round called Myrrh Imperial. It’s dark amber base with myrrh oil, black violet, crystal musk and dark truffle to name a few, create a scent that is desirably edible.

“It’s so beautiful; it’s one of those fragrances that you would like to eat it with a spoon.

(Myrrh Imperial) is very, very different, very warm. It’s one of those fragrances that you’ll pick it up and you’ll love it, it’s not one that grows on you. It’s like Marmite, you either like it or you don’t.”

However, besides the deliciously edible scent, this candle features a precious metal covering over the glass encasing, in this case copper. It’s an addition the company have been perfecting for the last two to three years and include gold, platinum and rose gold.

Timothy Dunn have another candle made in collaboration with Take That singer, Gary Barlow, that is yet to be launched. It’s called 220, after the flower shop Timothy owned in Fulham where his career began.

It’s important around Christmas to bring light and warmth into your homes, and the natural scents that jump to mind are orange and cinnamon, but Timothy’s suggestions are to embrace new flavours all year round, particularly at Christmas.

“Everyone thinks that Christmas is cinnamon and orange, and that’s so boring. We’ve got so many more ingredients that are available to you, you just need a little bit of imagination, to come up with something that’s slightly different.”

We wanted to know what was on Timothy’s wish list from Liberty and his immediate response was, “Well I don’t wear them but I love your scarves.” But ultimately, Timothy would love to do a Liberty candle, encompassing the ethos of the store, from the building and the time it was built, to create a candle for Liberty.
“I wanted to take an iconic Liberty print and cover the box in the print and the glass as well. Unfortunately, there are a lot of things we’ve got to get by (for this to happen).”

After further discussion, it seems Timothy can’t get enough of Liberty!

“The key for me, Liberty, compared to a lot of other people, and people that know me: is the staff, you’ve got great staff.
But I’m in love with your fragrance section downstairs actually, and I love the tea room, but I just love the general atmosphere of the whole store
You talk to people in America, everywhere; Liberty is, for a smaller store, it’s not Harrods or one of those big machines: it’s a store for everybody. It’s never changed from the day it opened: it’s still got that same feel about it, still got that same look, and their ethos of what they do is the same.”

During the table arrangement class, Timothy discussed floral arrangements and centring your perfume candle. Try pairing musky and spicy flavours with warm-coloured flowers, and vanilla and rose with white flowers.
After the class, winners were chosen at random to take home the arrangements!




Keep an eye out for Timothy Dunn’s new fragrant candle, Myrrh Imperial, in-store later in the year, and 220, made in collaboration with Gary Barlow. You can also browse Timothy Dunn‘s range in-store or online.


Beauty beat: Meet Susanne Kaufmann

Saturday 27th September 2014, 4.30




We meet the woman behind Liberty Beauty’s latest organic skincare brand.

Interview with Susanne Kaufmann

New to Liberty Beauty is the renowned organic skincare line from Susanne Kaufmann.  Formulated using natural ingredients, her collection is rooted in the Alpine tradition of passing down botanical healing remedies that work wonders for your skin.

Susanne was brought up in the family hotel business in the beautiful Bregenz Forest in the valley of the Bregenzerache, Austria. The surrounding botanic life lead her to develop her own line of effective skincare products derived from these Alpine plants and herbs.

We caught up with Susanne Kaufmann to find out about her new products, her favourite treatments, and what the biggest mistake you can make with your skin is.

Interview with Susanne Kaufmann at Liberty

 For those of us who are new to Susanne Kaufmann, can you tell us about the collection?

“We have two new products released in summertime. The first is an Oil-peeling season oil. It’s very nice because it’s actually 2-in-1. You apply onto dry skin, no water, then shower and it runs off like milk; like body lotion. The other is an Anti-cellulite cream. It’s very important to use before it starts, not when it’s already started – good tip! These both work very well together.

Susanne Kaumann body treatments

How long have you been working on this new range of products? Does it take awhile to formulate new, innovative products?

The idea to make a new product, because we love to develop products, the idea’s not something you just get and say we need this or that. Some are quickly developed, but some need a year or two years, sun cream took about 4 years. It depends how difficult the matter is.

How did you get into creating beauty and skincare products? Are your family in the industry as well?

I’m running a hotel in Austria, there’s a long spa history. So we have a spa and in 2003 I run away to the spa. We have 14 treatment rooms; it’s quite big.
Back then I was looking for a natural cosmetic and luckily I found the producer who didn’t take something from the market so we did our own product and started a new line.


The Alpine plant?

Yes. It’s natural, we started to make a natural cosmetic which is very effective and has a modern technique to get out the best of the cream you can get. And we use a lot of Alpine plants and herbs.


What are your favourite products from your company?

A-line, eye cream of the A-line. I would never go somewhere without this little cream.
You can use it night and daytime, normally use in the morning and evening. You can use in the morning like a little mask if you go to bed late or partying. You put a little bit more on and just leave for half an hour then it goes in.


What types of products would you recommend for stressed/tired skin?

It’s a bit difficult because stressed skin you can handle, it’s if the person also has dry or oily skin. But one product for stressed skin which works well is the Face Oil. It balances the skin whether it’s more oily or more dry, so you get the balance, and it has a nice smell. It also makes you feel relaxed. I think that it would be a very good product.


What is the biggest mistake you see being made with people and their skin?

I think… the biggest mistake you can make is if you don’t clean your skin daily, and if you are in a city like London it’s so important to do the right cleansing. And not only cleansing milk, you really need the tonic to cleanse the skin. And here, I need the tonic twice. It’s very important to do a good cleansing, take everything away, before you put on the next make up and so on, because your skin needs to breathe.


Throughout your career, what is the most valuable skin lesson you’ve learnt to achieve healthy skin?

I mean there is not one but I think throughout the years, it’s also what we do in the spa treatment, the holistic way of seeing skin now. If you ask me what can I do to have perfect skin? Sure I can recommend you a product and say, ‘do the peeling and do the mask’, but still it’s the way of life and where you live. The different places you live and how the climate is. So this, and then what you eat, how much you sleep, if you drink alcohol, how much you smoke or if you have a lot of sun. So it’s the holistic way of seeing skin.”


Susanne Kaufmann‘s collection is now available in-store and online. Discover her bestselling products in this edit.