Aromatherapy Associates’ Geraldine Howard

Friday 23rd January 2015, 5.00

As the exclusive new Aromatherapy Associates Renewing Rose Body Velvet cream arrives at Liberty, we caught up with the brand’s founder Geraldine Howard.


You tried your hand at biochemistry before transitioning to cosmetic science, what first encouraged you to start blending essential oils?

I studied cosmetic science at the London College of Fashion and that set my love for cosmetics. Then went on to work for Micheline Arcier, who worked with Dr Valnet, and they trained me in using essential oils. From my first day I fell in love with aromatherapy and went on just about every course and read every book to learn as much as possible. When I started to blend essential oils for my clients I learnt how powerful aromatherapy is at helping to transform our mood and help our general well-being. I think that is something we all need a little help with in our lives!

Tell us about your new product, Renewing Rose Body Velvet, and why you chose Liberty for its exclusive launch?

To celebrate Aromatherapy Associates’ 30th anniversary I wanted to make a special body cream that not only nourished the skin and smelt good, but also helped to keep the skin young looking. Our Rose body cream has always been one of our most popular products and this is really a super version of it with additional actives to help the skin retain moisture and stimulate collagen production. I wanted something to spoil and indulge the skin on our bodies and leave it feeling wonderfully smooth. We chose Liberty for the exclusive because we love working with the store and have a very loyal client base – it’s the perfect partnership to celebrate our anniversary with.


You’re well known for one of our best selling oils, Inner Strength, which came about from dark times you experienced. Can you tell us about the inspiration behind Rose Body Velvet?

The idea behind creating any new product always comes from either a need of my own, as in the case of Inner Strength, or the needs of a client or friend. As I get older I realise that the skin on our bodies requires more attention to keep it supple and healthy. We tend to look after our facial skin more than our body, so I wanted to make a cream that was really special for the body and in effect a ‘treatment’ each time you apply it.

What are your three key Aromatherapy Associates essentials or favourites?

1. Renewing Rose Body Oil – I love using oils under body creams or facial moisturisers to give the skin a real treat and this would be my desert island product as it is so versatile and can be used for hands, nails, hair… Plus, it smells wonderful and makes you feel good.
2. Overnight Repair Mask – I find it can transform my skin overnight, I wake up looking firm and smooth. It is so much easier than sitting with a mask and it saves time, too!
3. Inner Strength Bath and Shower Oil – it really did help me at a tough time in my life and continues to do so whenever I feel low.

What products would we always find in your handbag?

Pure Essential Oil Of Frankincense, Moisturising Lip Balm and Breathe Essence.

What are your top tips and products for unwinding after work?

If I am home late after a long working day I soak in a bath with our Deep Relax Bath and Shower Oil and then drop into a deep sleep. If I need to relax and enjoy an evening with family or friends then I go for a shower with our Light Relax Bath and Shower Oil. I also switch the electric room fragrancer on with the Relaxing Room Fragrance and enjoy the atmosphere it creates.

Why do you love Liberty?

I have always loved Liberty and actually bought my wedding dress in the store many years ago! I love the Liberty prints and used to buy lots of material, when I had time to do dress making. Now I just go to the scarves and bags to find beautiful prints.

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Alexa Chung for AG

Thursday 15th January 2015, 10.00

Introducing the Alexa Chung for AG Jeans collaboration…

Alexa Chung for AG

Presenter, model and all-round style icon Alexa Chung has joined forces with denim brand AG Jeans to create an irresistible collection with a signature vintage edge.

‘The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late sixties, early seventies aesthetic.’

As the poster girl for laid-back Brit-cool, Chung’s impeccable taste and keen eye for what’s coming next made her the ideal collaborator for Sam Ku, Creative Director at AG. With a moodboard full of rock-n-roll influences and a London-meets-LA finish, the collection is the ultimate peek inside Chung’s creative vision, brought to life by free-spirited AG Jeans.

Alexa for AG Moodboard

Fans of Alexa Chung’s inimitable style will love the nod to iconic sixties fashion, while denim lovers won’t be able to resist her easy-wearing designs. Take a first look at the collection here – available online and in-store from today!


Just In: Lily and Lionel Wash Bags Exclusive to Liberty

Tuesday 13th January 2015, 11.32

This week Lily and Lionel launched two exclusive wash bags at Liberty.


British designers Lily and Lionel are best known for their beautifully crafted scarves, adorned with stunning illustrations, worn all over the world.

This week, Liberty are celebrating the launch of Lily and Lionel’s exclusive new wash bags in two iconic patterns: Sirena, an elegant and feminine floral; and Cleo, classic leopard print with a vintage edge.


These wash bags are perfect for travellers and for everyday use, the ideal complement to any dressing table. In two different sizes – a large wash bag and smaller make-up bag – you can now keep all beauty essentials stylishly accessible.

Shop these beautiful new designs from Lily and Lionel in-store and online at

Explore our collection of Lily and Lionel scarves and see why they have become the covetable brand they are today.

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Just In: Liberty Pre Spring Summer 2015 Collections

Friday 19th December 2014, 16.11

Discover the pre-SS15 fashion and accessories that have just landed at Liberty.

The latest styles and designers have arrived on the floors of Liberty; we welcome the pre-SS15 collections to carry you into the new year gorgeously. With the potential for change or re-invention, these are the collections to inspire a new you courtesy of a revamped wardrobe.

Delve into the pre-Spring/Summer 2015 range with a taster of trending names to land at Liberty that are getting us excited…



New to the Liberty fashion hall is Hong Kong brand, EDIT – showcasing feminine pieces with a nonchalant edge. For versatile, laid-back style with a polished finish, try this new collection featuring distressed denim and playful pastels.


Inspired by the mysticism of Marrakech, O’2nd recreate classics – think clean lines and contemporary geometric designs. This collection speaks of luxurious minimalism – complement the look with delicate jewellery or enhance with a statement necklace.



We love the British seaside landscape that’s the inspiration behind Shore Projects’ stylish watches, and best of all the interchangeable straps (in cotton or leather) allow you to customise the look depending on your mood. For a trans-seasonal timepiece to impress, Shore Projects is the name to know.



Ace & Jig are passionate about antique textiles, crafting all pieces with their own yarn-dye, woven fabric, and working with like-minded weavers in India. Each collection varies in colour and style, but remains grounded by a signature stripe. This season presents fresh hues and shapes in the form of beautiful, relaxed pieces.



A fresh discovery from Liberty Best of British, Joanna Pybus’ designs will ensure your accessories collection is eye-catching and on-trend. Add an innovative and quirky twist to any look with her vibrant clutches in soft faux fur, with suede appliques.

Love the new collections? Why not browse all new women’s fashion or new men’s fashion.

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Nike Metallic Air Max Returns

Wednesday 17th December 2014, 13.44

The Nike Metallics Air Max collection is now available in-store at Liberty.


This season sees the welcome return of the Nike Air Max, in two statement gold and silver metallic colourways.

Sleek and stylish, these trainers will ensure you put your best foot forward as you step into the New Year. Choose between glossy silver or luxurious gold kicks, both shades adorning the forever-favourite Air Max silhouette.

Revolutionising the way we style trainers, Nike continue to pioneer the shoe fashion industry with their original designs and exaggerated hues. These striking styles are no exception, elevating an outfit in an instant with their eye-catching coating. Nike Metallics are best paired with skinny jeans, a duster coat and cross-body bag for a chic off-duty look.

Visit us at our Regent Street store to shop the new Nike Metallics collection or browse all Nike now.

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