Wild About Liberty – the limited edition scarves capsule collection

Monday 14th July 2014, 17.15




Wild About Liberty has launched with a selection of classic Liberty scarves with classic animal print overlays for a limited edition capsule collection. Liberty London scarves Wild About Liberty limited edition collection   Are you wild about Liberty print? If so, then you’re going to love our limited edition capsule collection of classic scarves our talented Design Studio has just created.

In celebration of our infamous scarf collection, our designers have selected three of the most popular scarf prints and overprinted them with three recognisable animal prints: African leopard, Amur leopard and Bengal tiger.  The scarves have been created using textile techniques and modern innovations never before used on Liberty scarves and each comes with its own bespoke packaging, making them the perfect gift for the avid collector or discerning fashion addict.

Discover the collection and let us know your thoughts @LibertyLondon.


A lesson in bohemian jewellery from Dannijo

Tuesday 8th July 2014, 11.40



The Dannijo sisters give Liberty a lesson in bohemian jewellery styling and tell us how their eclectic jewellery has grown from strength to strength.

If you haven’t yet heard of Dannijo, you’ll definitely want to familiarise yourself with the jewellery brand this season. Created by Floridian jewellery makers, Danielle and Jodie  Snyder, the eclectic line of bohemian, rocker-inspired pieces that wouldn’t look out of place at music festivals such as Coachella and Glastonbury,  has been spotted on some of Hollywood’s most revered and infamous names (ahem… Natalie Portman, Beyoncé, Oprah, Rihanna and Black Lively to name just a few).

The girls first used their cardiologist father’s medical tools to make jewellery while at school. Then, reunited in New York after finishing University, they returned to their hobby and created a capsule collection of jewellery pieces for Danielle’s L.W.A.L.A  non-profit fundraising initiative to create change in underdeveloped countries. Since it’s inception, Dannijo has a advocated creating sustainable economic opportunity for women, and now all their packaging is made in Rwanda as part of their women’s empowerment initiative.

We caught up with Danielle and Jodie for a lesson in Dannijo jewellery styling first-hand and how they like to spend their time in London whenever they visit.


Describe your jewellery in 3 words:
Statement, powerful and eclectic.

How many pieces jewellery do you wear on a daily basis? Is it your own, or a mix of brands?
We wear our own everyday and mix in Native American Indian jewellery or antique pieces every now and again. We wear anywhere from 2-10 pieces: loads of dainty rings from Fine by Dannijones, a statement necklace or several bracelets and cuffs stacked, and either studs or statement earrings.

Which is your favourite piece from the collection this season?
The Shelton II earrings or the Norgaard necklace because they’re such versatile, bohemian-rocker styles that really finish a look.

What is LWALA and how did it help turn your jewellery making hobby into a business?
Lwala (Live With A Lifelong Ambition) is a non-profit I co-founded in 2007 to help fundraise for grass-roots initiatives in Africa. The organization was named after a village called Lwala in Kenya– we helped fundraise for their first health facility by getting our peers to use their passion and talent (be it in fashion, music, film, or photography) to fundraise and impact change. Our talent was jewellery design and the philanthropic initiative was the impetus for us to start designing jewellery again.

You have a lot of famous followers. How did Dannijo make its big fashion break?
It was a combination of experiences and events that got us to where we are today. The brand has really leveraged social media as a means to connect with our following and establish a powerful presence. Our feature on the Today show very early on was great exposure for the line as well as Beyonce’s support (she bought a necklace our first month in business at Bergdorf Goodman and wore it on tour all over the world).

You’re coming to London for a personal appearance in our Jewellery Hall on 10th July, where are your favourite places to spend your time when in London?
We love shopping at Liberty, vintage shopping at portobello market and having drinks at Claridges and Shoreditch house. We often get lost and wander to new places and eats.

What do we need to know about Dannijo? Are you planning anything exciting for the next season?
The brand is expanding into categories that are natural extensions. Our handbag collection really took off as well as our fine jewellery capsule with Rashida Jones – called Fine by Dannijones – so we’re expanding our fine jewellery presence in addition to new categories altogether.

Come and meet Jodie and Danielle  in our brilliant Jewellery hall on Thursday 10th July, 12-3pm and 5-7pm. The first 10 customers to purchase any piece from the autumn/ winter 2014 collection will receive a free Dannijo iPhone cover and luxury goodie bag, including a Le Labo Calone 17 Vintage candle,  NARS lipstick in Heatwave, Claire Aude Liberty print wash bag and pocket mirror (in an assortment of colours), and an Essie nail polish in Mademoiselle.



The Gandys X Liberty Flip Flop Collection

Friday 13th June 2014, 16.58




Founders of Gandys, Paul and Rob, talk to us about the  inspirational cause behind their brands, wearing flip flops to Downing Street and their new collaboration with Liberty.

Liberty print flip flops by Gandys


British flip flop brand with a cause, Gandys, has teamed up with Liberty to create a unique range of Liberty print flip flops for the summer. Featuring some of our most iconic and best-loved prints: Lord Paisley, Felix and Isabelle, and Hera, the collaboration is a perfect range of designer flip flops that are as youthful and fun as they are elegant and chic.

Inspired by their bohemian upbringing of travelling and volunteering all over the world, brothers Paul and Rob wanted to create something unique and driven by their personal passion, after the tragic loss of their parents in the Boxing Day Tsunami whilst the family was travelling. Gandys was founded with the vision of creating a sustainable social enterprise that would help but also inspire others to create change.

Committed to using a portion of all profits to help disadvantaged children through their registered charity, The Gandys Foundation.

We caught up with the brothers to find out some of the fun flip flop facts, where they’ll be sporting their Gandys this summer and how you can help their foundation achieve its goals.

Tell us how purchasing a pair of Gandys can help not just your feet, but also your charity Orphans for Orphans?
Gandys is a social enterprise with 10% of all of our profits going directly into our registered charity – The Gandys Foundation – which drives our “Orphans for Orphans” mission of supporting children in need of basic essentials such as nutrition, medication, education and a safe place to live. All of the operational costs of the foundation are covered by us and Gandys, meaning that that 10% goes further and allows us to really make an impact with it. The vision is to open our first children’s home at the end of this year in honour of the 10th anniversary of the tsunami, and in the future to open children’s homes all around the world. Each purchase really does make a difference and we are more than halfway to our goal of building our first children’s home!

How do you split your time between India, Sri Lanka and the UK?
Well we’ve certainly collected a lot of passport stamps over the years to say the least, and we are finding ourselves on the road quite a bit now, with Gandys being sold internationally – but we love it. Splitting our time between places takes a lot of time management and organisation but we wouldn’t have it any other way.

Your parents wanted you to travel the world when you were younger, where’s the most inspiration place you’ve visited?
There have been many inspirational places we have visited on our travels, and all of them have been an inspiration behind the brand, but Sri Lanka certainly tops the list. We are funding a children’s home there and so recently returned, it is a very special place.

We’re delighted to see Liberty print adorning flip flops – how did you decide on which prints to use?
It wasn’t an easy decision – there were so many beautiful options! But in the end we thought the ones we chose were a great blend of Liberty tradition and Gandys’ youthful spirit! The colours we really loved and worked very well on the flip flop.

What’s the best flip-flop related fact you can share with us?
Flip flops are the oldest form of footwear… enough said!

Where will we spot you wearing your Gandys this summer?
From the muddy festival fields of the Isle of Wight, to the bustle of NYC with Bill Clinton and Petra Nemcova for the 10th anniversary of the tsunami.

You’ve got lots of famous faces supporting your cause, have you been surprised by the support you’ve received?
Yes. We have been overwhelmed not just by the famous faces who have shown their support, but by absolutely everyone who has shown their support for us on our journey. Coming together to make a difference in some way is what Gandys is all about and we are very humbled when people become as passionate about the mission as we are.

How can people help you achieve your goals for Orphans for Orphans?
There are many ways that people can get involved and help the Orphans for Orphans mission. Some people have gotten creative and hosted fundraising events and donated the proceeds to the foundation, some people donate directly to the foundation from our website, as 100% of every donation goes directly to the mission. Other people purchase flip flops and spread the message to friends and family and across their social media channels. Also this June 20th you’ll be able to get involved in a novel way as it is the second annual International Flip Flop Day. Our global initiative to raise funds and awareness for The Gandys Foundation. There are several easy ways you can help on this day: Wear your flip flops, snap a photo of yourself wearing them with #orphansfororphans, make a £2 donation to the foundation by texting FLOP14£2 to 70070.

I own… TOO MANY TO COUNT pairs of flip flops.

The strangest place I’ve worn my Gandys is… to a reception at Downing Street. They informed us that the last person to have worn flip flops there was Gandhi himself!

I’m buying the Lord Paisley flip flops.


SS14 Nike Liberty Collaboration: The Prints

Friday 4th April 2014, 13.03

nike x liberty pack 1

Join us as we explore the history of the dress fabric prints featured in the latest Nike X Liberty collaboration

Whilst we wait with baited breath for the arrival of Nike X Liberty’s latest collection of printed footwear, we turn our attention to the iconic designs featured in the new SS14 range. Some of Nike’s most famous styles have been adorned with seasonal floral and paisley patterns, including the Nike Air Max, Internationalist and Dunk Sky Hi trainers. Though all three signature prints used have been given a modern, fresh blue colourway, this collection of patterns is steeped in Liberty’s design history. Lora, Anoosha and Crown are all either based on, or inspired by the rich heritage found in the Liberty archives. With references to the Aesthetic and Art Deco movements, these decorative designs hark back to a by-gone era, yet play up to some of this season’s hottest trends. Invest in these patterns to ease yourself into the oriental, floral and folk aesthetics synonymous with the SS14 trends.

nike x liberty lora

Lora is based on William Morris’ prolific Willow design from 1874. Appealing to followers of the Aesthetic Movement, this print featured a repeated leaf pattern which was then applied to a range of wallpapers for interior decoration. The theme of the Willow tree and its leaves appears frequently in the oriental inspired objet d’art and furniture of the time. This pull to the East was an attempt to inject new life into the abhorred cheery, chocolate box homewares of the Victorian age, with beauty in nature a prominent visual theme throughout the movement. Liberty’s re-worked 1970s version, used in the Nike collaboration, is reminiscent of the blue and white china that became so popular in the 19th Century. It refers to the Chinoiserie designs of a different time, yet is very in keeping with summer’s fascination with all things Oriental.

nike x liberty anoosha

Anoosha, originally Floral Blotch, is a typical 1930s floral, completed at Liberty’s Merton Abbey Mills print works. This small, stylised trail print is a good example of the designs of the time, when floral prints of this kind held prominence in women’s fashion. A more free-form style was adopted to produce designs closely allied with the Art Deco movement. Art Deco aimed to move away from more traditional, realistic representations of nature in an attempt to revise existing, outdated ideas about design. Women’s fashion at the time had revisited the romantic, with focus firmly back on the waist, and a neo-classical female figure. This transition can be attributed to the sombre mood the Depression, and was an attempt to regain some of the traditional values lost in the decadent 1920s. Emphasis was placed on the great outdoors and healthy living, with fashion focussed on a range of wearable “sportswear” pieces. Today, you can celebrate this rich heritage with Nike’s Anoosha print trainers, whilst embracing the romantic and sports-luxe trends of the season.

nike x liberty crown

Crown is based on various paisley-style block prints discovered in the Liberty archive. The Paisley motif originates from Persia and India, and has been documented to represent a stylised floral and cypress tree pattern. A symbol of life, a guardian against evil, and a representation of rebellion, this pattern has long been prominent in world-wide fashion history. Imports from colonised India in the 18th and 19th centuries, sparked an obsession amongst the British, which has remained throughout the decades. Notably, this instantly recognisable pattern was closely linked to the psychedelic hippy culture of the late 1960s and 1970s, whose followers turned to the east for spiritual succour and discovery. Today these designs are prevalent in this year’s folklore trend. Revel in this aesthetic with the patchwork and solid designs featured in Nike X Liberty’s new collection.

Shop the SS14 Nike Liberty collection from 7th April 2014, in store and online.

nike x liberty model legs


Quality Supplies For Monsters Of Every Kind

Wednesday 19th February 2014, 17.40

If you’ve been wondering, of late, where you can go to pick up the everyday essentials, you know, a fresh jar of Congealed Earwax, Damsel’s Hair, Organ Marmalade or even a top-up for your personal supply of Banshee Balls – then you’ve come to the right place.

Welcome, Monsters – one and all – to Hoxton Street Monsters Supplies, purveyor of quality goods for monsters of every kind! The newest arrival in-store at the Liberty Chocolate Shop, this frighteningly fun brand of sweets and treats caters to little (and not so little) ghouls and and terrors of all shapes and sizes.

Step into the furthest, darkest corner of our chocolate emporium and discover terrifying delights such as Zombie Fresh Mints, Cubed Earwax, Thickest Human Snot, Brain Jam ; no to mentioned the delicious tins of fear - containing the precise emotion shown on each label, prepared in the form of UK made boiled sweets which increase the pleasure of unease. Each tin also contains a specially commissioned story by an acclaimed author.

First established in 1818, the Hoxton Street-based store prides itself on its wide range of supplies and essentials for the alive, dead and undead. Hoxton Street Monster Supplies is run under license from the Ministry of Stories, a volunteering organisation in east London which helps young people with all manner of writing, through free one-to-one mentoring and writing workshops. All of the profits made from Hoxton Street Monster Supplies go back into the organisation to fund the Ministry of Stories workshops for young people. You can find out more about the Ministry of Stories here.

So visit us in-store soon – bring your little monsters, bring your big monsters – and satisfy their impatient growls!