The Liberty Design Studio Inspires Crowds at Hampton Court Flower Show

Wednesday 9th July 2014, 18.07




The lovely Liberty Design Studio creatives have designed a giant Liberty print-covered letter sculpture for the Hampton Court Flower show.

Last week three members from our lovely wholesale design studio spent a busy few days at the Hampton Court Flower Show, creating a beautiful and inspiring Liberty print patchwork letter ‘I’ to greet the thousands of visitors who will enter over the coming week.

Head of Design Emma Mawston said, “The interior and rear side of the letter represent over thirty years of Liberty history, and the classic designs Liberty is so famous for. The fabrics were arranged in a beautifully random way as we don’t work to specific colour stories when colouring the classics.

The front of the letter is created with blue, pink and purple swatches to blend with the colour the other letters were painted. We started with blues, moving into pinks and then purples. The designs were mainly from the fashion fabric collection with a few classics included. The purple  front of the letter being very apt as it represents the colour of Liberty.

The side on show has more of a graded colour distribution as our seasonal fashion fabric collections are created with specific palettes. The designs are placed to represent from the bottom upwards: earth, grass and flowers with the sky, clouds and sunshine at the top. Prints used were a selection of styles by the Liberty Art Fabrics design studio, The Liberty Archive and 25 artist and group collaborations including Grayson Perry, Rachel de Thame, John Malkovich, Florence Welch and Deborah Landis.”

Visit Hampton Court Flower Show this week to see the design studio’s printed masterpiece and tweet us your pictures @LibertyLondon.


A lesson in bohemian jewellery from Dannijo

Tuesday 8th July 2014, 11.40



The Dannijo sisters give Liberty a lesson in bohemian jewellery styling and tell us how their eclectic jewellery has grown from strength to strength.

If you haven’t yet heard of Dannijo, you’ll definitely want to familiarise yourself with the jewellery brand this season. Created by Floridian jewellery makers, Danielle and Jodie  Snyder, the eclectic line of bohemian, rocker-inspired pieces that wouldn’t look out of place at music festivals such as Coachella and Glastonbury,  has been spotted on some of Hollywood’s most revered and infamous names (ahem… Natalie Portman, Beyoncé, Oprah, Rihanna and Black Lively to name just a few).

The girls first used their cardiologist father’s medical tools to make jewellery while at school. Then, reunited in New York after finishing University, they returned to their hobby and created a capsule collection of jewellery pieces for Danielle’s L.W.A.L.A  non-profit fundraising initiative to create change in underdeveloped countries. Since it’s inception, Dannijo has a advocated creating sustainable economic opportunity for women, and now all their packaging is made in Rwanda as part of their women’s empowerment initiative.

We caught up with Danielle and Jodie for a lesson in Dannijo jewellery styling first-hand and how they like to spend their time in London whenever they visit.


Describe your jewellery in 3 words:
Statement, powerful and eclectic.

How many pieces jewellery do you wear on a daily basis? Is it your own, or a mix of brands?
We wear our own everyday and mix in Native American Indian jewellery or antique pieces every now and again. We wear anywhere from 2-10 pieces: loads of dainty rings from Fine by Dannijones, a statement necklace or several bracelets and cuffs stacked, and either studs or statement earrings.

Which is your favourite piece from the collection this season?
The Shelton II earrings or the Norgaard necklace because they’re such versatile, bohemian-rocker styles that really finish a look.

What is LWALA and how did it help turn your jewellery making hobby into a business?
Lwala (Live With A Lifelong Ambition) is a non-profit I co-founded in 2007 to help fundraise for grass-roots initiatives in Africa. The organization was named after a village called Lwala in Kenya– we helped fundraise for their first health facility by getting our peers to use their passion and talent (be it in fashion, music, film, or photography) to fundraise and impact change. Our talent was jewellery design and the philanthropic initiative was the impetus for us to start designing jewellery again.

You have a lot of famous followers. How did Dannijo make its big fashion break?
It was a combination of experiences and events that got us to where we are today. The brand has really leveraged social media as a means to connect with our following and establish a powerful presence. Our feature on the Today show very early on was great exposure for the line as well as Beyonce’s support (she bought a necklace our first month in business at Bergdorf Goodman and wore it on tour all over the world).

You’re coming to London for a personal appearance in our Jewellery Hall on 10th July, where are your favourite places to spend your time when in London?
We love shopping at Liberty, vintage shopping at portobello market and having drinks at Claridges and Shoreditch house. We often get lost and wander to new places and eats.

What do we need to know about Dannijo? Are you planning anything exciting for the next season?
The brand is expanding into categories that are natural extensions. Our handbag collection really took off as well as our fine jewellery capsule with Rashida Jones – called Fine by Dannijones – so we’re expanding our fine jewellery presence in addition to new categories altogether.

Come and meet Jodie and Danielle  in our brilliant Jewellery hall on Thursday 10th July, 12-3pm and 5-7pm. The first 10 customers to purchase any piece from the autumn/ winter 2014 collection will receive a free Dannijo iPhone cover and luxury goodie bag, including a Le Labo Calone 17 Vintage candle,  NARS lipstick in Heatwave, Claire Aude Liberty print wash bag and pocket mirror (in an assortment of colours), and an Essie nail polish in Mademoiselle.



Lou Dalton and Men’s Health Party at Liberty for LCM

Tuesday 17th June 2014, 16.05



Liberty and Men’s Health celebrate LCM and menswear designer Lou Dalton with a party in her honour.

Last night Liberty’s menswear department was cleared of all it’s stylish wares and transformed into a cool basement bar, complete with DJ, in honour of the London Collections: MEN shows and menswear designer Lou Dalton. Teaming up with Men’s Health, the party was thrown in celebration of Miss Dalton and her long standing relationship with the store – being the first LCM designer Liberty chose to sell and has done for the past four years.

Lou Dalton worked with Liberty to dress the party space using elements from her Spring/ Summer 2015 collection, including illustrations by Alex Walker and Lou’s unofficial ‘Charm charm charm’ mantra which decorated balloons.

Guests included Olympic boxer Luke Campbell, Jesse Metcalfe, Princess Julia, LCM designer James Long, editor of Man About Town Ben Reardon, creative director of Wallpaper Ben Jarvis, and LCM panel member and esteemed journalist Charlie Porter. Music for the evening was provided by Horse Meat Disco DJ Jim Stanton – fresh from mixing Lou’s catwalk soundtrack. Mr Stanton’s selection had everyone dancing with abandon throughout the night as they sipped on specially blended negronis by Campari and Reyka Vodka tonics with grapefruit.

Read our interview with Lou Dalton on her upcoming collections, inspirations and style icons.



Liberty Celebrates The Henri Matisse Cut-Outs Exhibition At Tate Modern

Friday 16th May 2014, 16.44





Liberty windows celebrate Henri Matisse’s Cut-Outs exhibition at Tate Modern.

Liberty Henri Matisse Tribute windows

This summer, Tate Modern is showcasing a landmark exhibition of Henri Matisse‘s most treasured art works from around the world. A modern art giant, this once-in-a-lifetime show explores the final chapter in Matisse’s career in which he began ‘carving into colour’ and his series of spectacular cut-outs was born. World famous pieces, such as Tate’s ‘The Snail’ 1953 is shown alongside its sister work ‘Memory of Oceania’ 1953 and ‘Large Composition with Masks’ 1953 at 10 metres long. A photograph of Matisse’s studio reveals that these works were initially conceived as a unified whole, and this is the first time they will have been together in over 50 years.

Liberty X Studio Boo Paper Cut-out windows

London is the first city to host the show before it moves to New York’s Museum of Modern Art and then back to the relevant private owners and galleries to which it belongs. To mark this special exhibition, Liberty has decorated its shopfront window displays with installations referencing Matisse’s recognisable coloured paper cut-out technique. We caught up with Liberty’s Managing Director Ed Burstell as he explained the motives and influence behind the displays.

Ed Burstell Managing Director at Liberty

“As a transplanted New Yorker working for the hallowed British institution that is Liberty, I jumped at the chance for my team and I to collaborate with Tate Modern – London’s world famous, iconic, cultural institution. Tate Modern is the first in the world to host this groundbreaking exhibition of Matisse cut-outs, shining a light on the artist’s creative resurgence towards the end of his life, when he refused to let ill health stop him. His cut outs demonstrate his genius through the use of scale and colour in a joyous primal explosion…. simple, but sophisticated.

Our current window scheme is inspired by the work of Henri Matisse, depicted in this current exhibit as well as the general spirit and aesthetic of his work. Liberty approached paper artists and stylists, Studio Boo, about working on a concept that reflects Matisse’s cut-outs, using their signature style of layering and texture building with paper. Paper, being significant to Matisse as well as having a current surge in popularity as a medium. Studio Boo then designed a concept based on Matisse works about the sea. Using similar expressive shapes to suggest the organic matter of the ocean they created windows that have movement and 3D elements, bringing to life the colours and shapes and combining with select products from around our store. As colour and form were both key mediums of expression for Matisse, the Liberty Visual Merchandising team carefully selected items from all departments of the store to complement and animate these windows. All the patterned paper shapes are taken from the seasonal Liberty Art Fabrics collections, with the final window showcasing the new Liberty London Iphis accessories collection.”

Liberty X Tate Modern Henri Matisse windows

Tate Modern Henri Matisse exhibition windows at Liberty

The Liberty ‘Matisse’ window display will run until 16 June 2014.  Henri Matisse Cut-Outs run from 17 April – 7 September 2014.


Team Liberty Take On Nike’s We Own The Night 10K Run

Friday 9th May 2014, 17.28





Team Liberty gets ready to run Nike’s 10km race ‘We Own The Night’

Team Liberty for Nike 10k run


After weeks of training… some more than others, team Liberty is finally ready to run Nike’s 10k race tomorrow evening. ‘We Own The Night‘ is a women-only run, first set up by Nike last year, where 10,000 women take to the streets of East London (aka Victoria Park) at night. This year the run in association with Elle promised to be better than the last, so naturally we thought we needed to sign ourselves up.

You might not have heard, but we’re rather into Nike here at Liberty! So not only was our signing up a mark of our courage, it was also in support of the recently launched Nike X Liberty print collection. We’re still feeling a little too protective over our new Liberty print gear so we won’t be running in it! But we are hoping to get our hands on the exclusive finisher’s necklace designed by iconic jewellery designer and Liberty favourite, Alex Monroe.

It’s set to rain tomorrow, but that hasn’t dampened our spirits. If you’re running tomorrow we wish you luck, too. Why not show you support for team Liberty by tweeting us messages and pictures of your Liberty print Nikes to @LibertyLondon #weownthenight.


Liberty running for Nike 'We Own The Night'