Discover the behind the scenes process of bringing a Liberty gifting story to life.
At times, Liberty can appear like a whirlwind of fine product, design and colour, so we’ve decided to go behind the scenes of one of our 2014 Christmas gifting stories and show you how we brought the image to life. We talked to James Millar, Liberty London’s Head of Design, to understand how to take an image from an idea to reality.
As Head of Design for Liberty London, James works with the team to create the Liberty print scarves, small leather goods, bags, men’s ties and pocket squares we have become so celebrated for. For this year’s Christmas, our gifting page required a set of images to bring the whole concept together. Enter the Exploding Scarves story.
The original image is from a 1930s catalogue advertising Liberty scarves.
“What I really love about the original is that all the illustrations are part of a narrative of this character using her Liberty scarf in different scenarios. It’s actually her trying to find a husband!”
“It inspired me because it’s really charming and captivating: I love the innocence of it. The story is very sweet and about how you can wear a Liberty scarf with every outfit, regardless of the occasion. It’s of its time in a very innocent way.”
To translate James’ exploding scarves sketch into a three-dimensional piece, a team including art director, photographer, set builder, stylist and creative director were pulled together.
In preparation, the set designers had to custom-make a giant purple Liberty box, the centre-piece of the image.
On the day, the whole process took about seven or eight hours just to set up.
“They (the set designers) had to wire all the scarves individually and also hang them using fishing line. It was very lengthy and tedious. Lots of tweaking: a real mission impossible with all the wires, we were constantly hearing, ‘Don’t touch it!’ in case you knocked anything.”
We hope you will agree that the final result was worth the hours of effort.
Shop the heritage Liberty scarves that inspired the shoot.
Discover the perfect gift for a loved one or your next everyday accessory with these intricate and colourful designer scarves.
As we travel further into the colder weather, it is essential to have unique scarves to take you through the seasons. These artistic scarves are just what you need, and make the perfect gift they’ll treasure for years to come. We’ve selected from the edit our top six:
LILY AND LIONEL
Oberon Sky Modal Blend Scarf
This breathtaking design will take you through the seasons year after year. The stunning illustration was inspired by Oberon, King of the fairies, in Shakespeare’s A Mid Summer Night’s Dream. Depicting a handsome lion wearing a bouquet ensemble of butterflies and flowers like a crown, you’ll be tempted to wear this scarf around your shoulders to show off its exquisite design. However worn in a regular loop around your neck, its changing pattern provides diversity to your outfit.
Vintage Rose Silk Scarf
This silk scarf with its warm pinks is the perfect feminine touch on any outfit. The versatility of the floral design means it can tie in to your apparel or you can wear the vibrant pattern as a stand alone element of colour in your look.
Peacock Garden Silk Twill Scarf
If you’re looking for a vibrant element to brighten up your wardrobe, this autumnal orange scarf will do the trick. Not to mention we love the heritage Liberty peacock print. You can wear this around your head or neck for a transitional season item.
Note Silk Scarf
A new season product, this silk scarf features one of the designer’s trademark surreal collages. Lose yourself in the multi-depth scene that encompasses the transition between dreams and reality. The electric blue is perfect for adding a striking element to your outfit. Wear it with a hat and duster coat for a forward-thinking seasonal look.
Oriental Print Silk Scarf
Valentino’s oriental scarf is truly beautiful. Woven with the finest silk the scarf has a detailed oriental illustration including the effervescent Cherry Blossom tree. A definite essential with your basic knits, it will instantly lift your look.
Debry Modal Blend Scarf
If you’re searching for a scarf that is artistic but don’t want to be overwhelmed with intricacies, this modal-blend scarf is simple yet effective. The monotone shades of its sketch-like design will pair easily with the rest of your wardrobe. Wear it for a hint of detail, or to neutralise a colourful look.
Brighten up your day or a loved one’s with a beautiful scarf from our edit. Explore our artistic scarves collection now or visit us at our Regent Street store. For more information on the latest news and events, follow us on Twitter and Instagram @LibertyLondon, or Facebook.
Wild About Liberty has launched with a selection of classic Liberty scarves with classic animal print overlays for a limited edition capsule collection. Are you wild about Liberty print? If so, then you’re going to love our limited edition capsule collection of classic scarves our talented Design Studio has just created.
In celebration of our infamous scarf collection, our designers have selected three of the most popular scarf prints and overprinted them with three recognisable animal prints: African leopard, Amur leopard and Bengal tiger. The scarves have been created using textile techniques and modern innovations never before used on Liberty scarves and each comes with its own bespoke packaging, making them the perfect gift for the avid collector or discerning fashion addict.
Discover the collection and let us know your thoughts @LibertyLondon.
Markus Lupfer takes Liberty behind the scenes at his studio to talk us through his new range of exclusive designer scarves.
Renowned for his playful knitwear and jersey pieces, designer Markus Lupfer is a safe bet when it comes to bold, covetable designs. For his latest venture, he has created a collection of exclusive pieces that will sit in the Liberty scarf hall for Autumn/Winter 2014. We asked him to talk us through the collection, and the creative environment that houses his label.
How do you organise your work space? Talk us through your studio.
Our studio has three floors. Our first floor is the development floor where I work with pattern cutters and machinists on the new collections. We have all the fittings there and this is our hands-on creative floor. One floor above is the design area where we design the prints, knitwear, embroideries, fabrics etc. for both womenswear and menswear as well as footwear and eyewear. The next floor up is our business floor where all the logistics and production is organised from.
What’s on your studio walls/current mood board?
We are just finishing our Resort 2015 collection and the mood boards have modern tribal pictures on them.
What are your must-haves when designing?
Good happy music and a packet of wine gums.
What is your favourite part of the design process?
I love the part when fabrics are chosen and the designs are about to take shape. I love working on finishings and making sure that the garment looks expensive and nicely made.
Which one is more important: the process or the product?
To me it’s the product.
Do you have any quotes or mantras that you live your work life by?
Work hard but enjoy what you do.
You are well known for your knitwear and jerseys. How did you find designing scarves; was the process any different to designing womenswear?
I loved designing the scarves for our exclusive project with Liberty! It wasn’t much different than designing other womenswear products.
What was the inspiration behind your Liberty scarves?
The scarves are an extension of our Autumn/Winter 14/15 womenswear collection with which I wanted to do something British, but put my own spin on it. I was drawn to the humour and colour in the photography of Martin Parr, his love of ordinary British people and the attitude that his subjects provide.
How have you stamped your design personality onto this collection of scarves?
I wanted to design scarves with high quality that tell a story and possibly raise a smile or evoke a special positive feeling.
What was your first experience of Liberty?
The very first time I walked into Liberty I was in awe. I was and still am fascinated by the magnificent architecture of the historic building as well as the quality of all the beautifully designed products from all over the world. Liberty is always very inspiring after so many years I still love going to shop there.
Discover the exclusive collection of Markus Lupfer scarves in-store today, and available online soon!
Athena Procopiou talks us round her collection of designer scarves at her studio and reveals her creative must-haves.
Designer Athena Procopiou is a favourite in the Liberty scarf hall thanks to her unique, whimsical designs. Often inspired by her travels to far-flung places, her prints never fail to tell a story, making brilliant gifts or talking points for any fashion forward collector. We delved behind the scenes to find out how a silk scarf goes from an idea to a finished product in Athena Procopiou’s world.
Where is your favourite place to work?
Outside whilst travelling, to get inspiration for the next collection.
Do you think your work space reflects your personality?
Yes, totally. It’s full of objects and accessories that I have bought during my trips.
What does a typical work day in the studio involve for you?
Everything. Anything that the company needs me to do.
Do you have any work day essentials?
Yes! A daily yoga practice, burning Dyptique candles, coffee and music.
Where do you go for design inspiration or when you need a creative boost?
I travel! Wherever I feel there’s inspirational elements for my designs.
What’s in your work day wardrobe?
A scarf or a kimono!
Which Athena Procopiou scarves are you wearing at the moment?
At the moment, I am wearing a scarf from my SS14 collection, called Swahili Pitched Dream and another one with fringes called Carnival In Rio. Both can be found in the scarf hall at Liberty.
What story are you aiming to tell with the current collection?
As always, my prints are inspired by travels and culture. It’s bohemian and it’s the way of life that I like.
What inspired you to create scarves in the first place?
The possibility of using a scarf as a blank canvas.
Do you have any future plans you can share?
My prints will be expanding in different areas. That’s all I can say!
Three things you can’t live without?
My family, my cat and the sun.
Which do you love better, the process or the product?
The process because I love designing. But then again, I love seeing someone in the street wearing my product. It’s always very rewarding.
What do you love about Liberty?
I love Liberty and the scarf hall is the best I have seen. Nothing comes close to the experience you get from shopping in the scarf hall.