Wild About Liberty has launched with a selection of classic Liberty scarves with classic animal print overlays for a limited edition capsule collection. Are you wild about Liberty print? If so, then you’re going to love our limited edition capsule collection of classic scarves our talented Design Studio has just created.
In celebration of our infamous scarf collection, our designers have selected three of the most popular scarf prints and overprinted them with three recognisable animal prints: African leopard, Amur leopard and Bengal tiger. The scarves have been created using textile techniques and modern innovations never before used on Liberty scarves and each comes with its own bespoke packaging, making them the perfect gift for the avid collector or discerning fashion addict.
Discover the collection and let us know your thoughts @LibertyLondon.
Markus Lupfer takes Liberty behind the scenes at his studio to talk us through his new range of exclusive designer scarves.
Renowned for his playful knitwear and jersey pieces, designer Markus Lupfer is a safe bet when it comes to bold, covetable designs. For his latest venture, he has created a collection of exclusive pieces that will sit in the Liberty scarf hall for Autumn/Winter 2014. We asked him to talk us through the collection, and the creative environment that houses his label.
How do you organise your work space? Talk us through your studio.
Our studio has three floors. Our first floor is the development floor where I work with pattern cutters and machinists on the new collections. We have all the fittings there and this is our hands-on creative floor. One floor above is the design area where we design the prints, knitwear, embroideries, fabrics etc. for both womenswear and menswear as well as footwear and eyewear. The next floor up is our business floor where all the logistics and production is organised from.
What’s on your studio walls/current mood board?
We are just finishing our Resort 2015 collection and the mood boards have modern tribal pictures on them.
What are your must-haves when designing?
Good happy music and a packet of wine gums.
What is your favourite part of the design process?
I love the part when fabrics are chosen and the designs are about to take shape. I love working on finishings and making sure that the garment looks expensive and nicely made.
Which one is more important: the process or the product?
To me it’s the product.
Do you have any quotes or mantras that you live your work life by?
Work hard but enjoy what you do.
You are well known for your knitwear and jerseys. How did you find designing scarves; was the process any different to designing womenswear?
I loved designing the scarves for our exclusive project with Liberty! It wasn’t much different than designing other womenswear products.
What was the inspiration behind your Liberty scarves?
The scarves are an extension of our Autumn/Winter 14/15 womenswear collection with which I wanted to do something British, but put my own spin on it. I was drawn to the humour and colour in the photography of Martin Parr, his love of ordinary British people and the attitude that his subjects provide.
How have you stamped your design personality onto this collection of scarves?
I wanted to design scarves with high quality that tell a story and possibly raise a smile or evoke a special positive feeling.
What was your first experience of Liberty?
The very first time I walked into Liberty I was in awe. I was and still am fascinated by the magnificent architecture of the historic building as well as the quality of all the beautifully designed products from all over the world. Liberty is always very inspiring after so many years I still love going to shop there.
Discover the exclusive collection of Markus Lupfer scarves in-store today, and available online soon!
Athena Procopiou talks us round her collection of designer scarves at her studio and reveals her creative must-haves.
Designer Athena Procopiou is a favourite in the Liberty scarf hall thanks to her unique, whimsical designs. Often inspired by her travels to far-flung places, her prints never fail to tell a story, making brilliant gifts or talking points for any fashion forward collector. We delved behind the scenes to find out how a silk scarf goes from an idea to a finished product in Athena Procopiou’s world.
Where is your favourite place to work?
Outside whilst travelling, to get inspiration for the next collection.
Do you think your work space reflects your personality?
Yes, totally. It’s full of objects and accessories that I have bought during my trips.
What does a typical work day in the studio involve for you?
Everything. Anything that the company needs me to do.
Do you have any work day essentials?
Yes! A daily yoga practice, burning Dyptique candles, coffee and music.
Where do you go for design inspiration or when you need a creative boost?
I travel! Wherever I feel there’s inspirational elements for my designs.
What’s in your work day wardrobe?
A scarf or a kimono!
Which Athena Procopiou scarves are you wearing at the moment?
At the moment, I am wearing a scarf from my SS14 collection, called Swahili Pitched Dream and another one with fringes called Carnival In Rio. Both can be found in the scarf hall at Liberty.
What story are you aiming to tell with the current collection?
As always, my prints are inspired by travels and culture. It’s bohemian and it’s the way of life that I like.
What inspired you to create scarves in the first place?
The possibility of using a scarf as a blank canvas.
Do you have any future plans you can share?
My prints will be expanding in different areas. That’s all I can say!
Three things you can’t live without?
My family, my cat and the sun.
Which do you love better, the process or the product?
The process because I love designing. But then again, I love seeing someone in the street wearing my product. It’s always very rewarding.
What do you love about Liberty?
I love Liberty and the scarf hall is the best I have seen. Nothing comes close to the experience you get from shopping in the scarf hall.
Visit the Liberty scarf hall on Saturday 29th March to get first-hand advice from guest stylist Lauren Brown.
Wondering how to wear that new season Alexander McQueen scarf? Head to the Liberty scarf hall this Saturday to meet guest stylist BNTL contributor and Gwan editor Lauren Brown.
From 2-4pm, Lauren will be in-store to help make those all-important sartorial decisions, add to your collection of luxe silk scarves or hunt out a last minute Mother’s day gift. Whether you want to channel Brit cool or upper east-side luxe, Lauren’s done the hard work so you don’t have to. Simply turn up and choose your favourite, then share your #LibertyScarfSelfie.
Read Lauren’s Musings on scarves in fashion:
Ever since scarves first graced the necks of Romans thousands of years ago, they have become a timeless accessory which transcend seasons and trends. While it’s safe to say their popularity has wavered since their heyday in the early to mid 20th century, scarves are weaving their way back into fashion.
At last month’s fashion weeks scarves were everywhere. At Burberry they were beautifully layered over coats and sheer dresses and asymmetrically tucked under belts. This gave the effect of a trailing streak of translucent print, adding a fluid feminine edge to shearling coats and trenches. Scarves also came in the form of more heavyweight shawls, which were slung over one shoulder and layered. Men weren’t left out either with scarves tied loosely around their shoulders or hung underneath blazers.
While at Chanel’s super market extravaganza we saw scarves tied onto the chain handles of shopping baskets, layered up with necklaces and co-ordinated with tops and coat linings of the same print. Also at Prada and Marc Jacobs thinner knitted scarves were tied to the side of the neck. At Jacobs’ previous show for S/S14, hair was tucked into scarves – a great non committal answer to a haircut!
On the subject of scarves, it’s difficult not to mention Versace, who in the nineties translated traditional scarf prints onto shirts, dresses, trousers jackets and even homeware -transforming a piece of silk into a total look and even a lifestyle. Versace is as popular as ever not only with its high-end clientele but also on the street after Migos’ unofficial Versace anthem last summer.
Whether you wear your scarf to flaunt your fashion tribe or as a wearable piece of art, they are a functional yet stylish must have for SS14, which epitomise chic. Scarves are statement pieces, which instantly inject a pop of colour and personality to transform a basic look. While statement necklaces have been a ‘key accessory’ for several seasons now, a scarf can be a nifty alternative when worn as soft jewellery. While throwing a scarf around your neck is easy and effortless, more intricate old school tying techniques have recently made a comeback. The sheer versatility of the scarf lies in the fact that you can knot, tie, fold or wrap it to create completely different looks, each with their own social and cultural relevance. Audrey Hepburn summed up the appeal of the scarf by saying ‘When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman.’
How to tie a silk scarf with our Liberty scarf stylists
Early last Thursday morning, before millions of Londoners could even arrive at their desks, three of our charming Liberty scarf stylists set up camp in our venerable Heritage Suite for an intimate breakfast and styling tutorial with some of our favourite fashion bloggers: Lauren from Style Savage; Camilla from Into The Fold; Kerry from Yours Truly, X; Kristabel from I Want You To Know; and Dulcie from Human Sea Vintage. Decorated with kaleidoscopic swirls of beautifully printed, silk scarves, the room was transformed into a styling studio for our bloggers friends to wonder around and play with the satin and chiffon accessories.
Camilla, Anna and Hannah – our talented stylists – set to work folding, twisting and tying the flowing materials into impressive neck scarf and intricate head scarf styles. Headbands, turbans, head corsages, neck ties, knots and kaftans were just some of the endless styles (traditional and new) created by the stylists and modelled by the bloggers, while they picked at fresh fruit and mini pastries in the morning sunshine streaming through the leaded windows. Taking us through careful steps, the stylists soon help us realise that styling a silk scarf is pretty simple, fun and effective. The bloggers and stylists then had their photos taken by our in-house photographers in a studio style shoot, and take their own pictures of the event, themselves and other bloggers playing with the scarves.
Our print archive is one of the most extensive in the country; almost every print created by past and present Liberty print designers is documented, and all of the documentation is available digitally. Head of Design for Liberty London Accessories, James Millar, was on hand to offer facts about the all the spectacular prints used on the scarves in this season’s and our classic collections. Here are three facts we learned about some of our most iconic prints:
The Christelle print is a medium sized, oriental floral trail that first appeared in Liberty collections in the early 1990s as a furnishing fabric. Now, the oriental mood of the flowers has been emphasized by the geometric Chinese inspired border.
Tree of Life
The flowering Tree of Life is based on traditional Persian designs with its exotic fruits, flowers and peacocks. These designs were adapted for the European market during the late 17th Century and printed on chintz in India – they have been popular in the West ever since. This design has been a classic Liberty scarf since it was first introduced in 1976.
All the classics designs have been redrawn from an archive reference, changed slightly to improve the final appearance and are recoloured every season.
We discovered how effortless scarf styling really is, and so can you! Pop into store (located just off Regent Street) any time and take a wonder through our sumptuous Scarf Hall. Meet our helpful and incredibly knowledgeable scarf stylists and learn how to tie your favourite style like a pro.
We love our Liberty scarves for the hundreds of beautiful prints they come in, but even more for the striking and stylish ways they can be worn. If you can’t make it into store to learn from our scarf styling girls first hand, why not take advantage of our limited time offer?
Purchase any of our lovely Liberty print scarves online until midnight 31 March and receive a FREE set of Styling Knot Cards with each scarf ordered.
Hurry! Only a limited number of sets available.