Visit the Liberty scarf hall on Saturday 29th March to get first-hand advice from guest stylist Lauren Brown.
Wondering how to wear that new season Alexander McQueen scarf? Head to the Liberty scarf hall this Saturday to meet guest stylist BNTL contributor and Gwan editor Lauren Brown.
From 2-4pm, Lauren will be in-store to help make those all-important sartorial decisions, add to your collection of luxe silk scarves or hunt out a last minute Mother’s day gift. Whether you want to channel Brit cool or upper east-side luxe, Lauren’s done the hard work so you don’t have to. Simply turn up and choose your favourite, then share your #LibertyScarfSelfie.
Read Lauren’s Musings on scarves in fashion:
Ever since scarves first graced the necks of Romans thousands of years ago, they have become a timeless accessory which transcend seasons and trends. While it’s safe to say their popularity has wavered since their heyday in the early to mid 20th century, scarves are weaving their way back into fashion.
At last month’s fashion weeks scarves were everywhere. At Burberry they were beautifully layered over coats and sheer dresses and asymmetrically tucked under belts. This gave the effect of a trailing streak of translucent print, adding a fluid feminine edge to shearling coats and trenches. Scarves also came in the form of more heavyweight shawls, which were slung over one shoulder and layered. Men weren’t left out either with scarves tied loosely around their shoulders or hung underneath blazers.
While at Chanel’s super market extravaganza we saw scarves tied onto the chain handles of shopping baskets, layered up with necklaces and co-ordinated with tops and coat linings of the same print. Also at Prada and Marc Jacobs thinner knitted scarves were tied to the side of the neck. At Jacobs’ previous show for S/S14, hair was tucked into scarves – a great non committal answer to a haircut!
On the subject of scarves, it’s difficult not to mention Versace, who in the nineties translated traditional scarf prints onto shirts, dresses, trousers jackets and even homeware -transforming a piece of silk into a total look and even a lifestyle. Versace is as popular as ever not only with its high-end clientele but also on the street after Migos’ unofficial Versace anthem last summer.
Whether you wear your scarf to flaunt your fashion tribe or as a wearable piece of art, they are a functional yet stylish must have for SS14, which epitomise chic. Scarves are statement pieces, which instantly inject a pop of colour and personality to transform a basic look. While statement necklaces have been a ‘key accessory’ for several seasons now, a scarf can be a nifty alternative when worn as soft jewellery. While throwing a scarf around your neck is easy and effortless, more intricate old school tying techniques have recently made a comeback. The sheer versatility of the scarf lies in the fact that you can knot, tie, fold or wrap it to create completely different looks, each with their own social and cultural relevance. Audrey Hepburn summed up the appeal of the scarf by saying ‘When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman.’
How to tie a silk scarf with our Liberty scarf stylists
Early last Thursday morning, before millions of Londoners could even arrive at their desks, three of our charming Liberty scarf stylists set up camp in our venerable Heritage Suite for an intimate breakfast and styling tutorial with some of our favourite fashion bloggers: Lauren from Style Savage; Camilla from Into The Fold; Kerry from Yours Truly, X; Kristabel from I Want You To Know; and Dulcie from Human Sea Vintage. Decorated with kaleidoscopic swirls of beautifully printed, silk scarves, the room was transformed into a styling studio for our bloggers friends to wonder around and play with the satin and chiffon accessories.
Camilla, Anna and Hannah – our talented stylists – set to work folding, twisting and tying the flowing materials into impressive neck scarf and intricate head scarf styles. Headbands, turbans, head corsages, neck ties, knots and kaftans were just some of the endless styles (traditional and new) created by the stylists and modelled by the bloggers, while they picked at fresh fruit and mini pastries in the morning sunshine streaming through the leaded windows. Taking us through careful steps, the stylists soon help us realise that styling a silk scarf is pretty simple, fun and effective. The bloggers and stylists then had their photos taken by our in-house photographers in a studio style shoot, and take their own pictures of the event, themselves and other bloggers playing with the scarves.
Our print archive is one of the most extensive in the country; almost every print created by past and present Liberty print designers is documented, and all of the documentation is available digitally. Head of Design for Liberty London Accessories, James Millar, was on hand to offer facts about the all the spectacular prints used on the scarves in this season’s and our classic collections. Here are three facts we learned about some of our most iconic prints:
The Christelle print is a medium sized, oriental floral trail that first appeared in Liberty collections in the early 1990s as a furnishing fabric. Now, the oriental mood of the flowers has been emphasized by the geometric Chinese inspired border.
Tree of Life
The flowering Tree of Life is based on traditional Persian designs with its exotic fruits, flowers and peacocks. These designs were adapted for the European market during the late 17th Century and printed on chintz in India – they have been popular in the West ever since. This design has been a classic Liberty scarf since it was first introduced in 1976.
All the classics designs have been redrawn from an archive reference, changed slightly to improve the final appearance and are recoloured every season.
We discovered how effortless scarf styling really is, and so can you! Pop into store (located just off Regent Street) any time and take a wonder through our sumptuous Scarf Hall. Meet our helpful and incredibly knowledgeable scarf stylists and learn how to tie your favourite style like a pro.
We love our Liberty scarves for the hundreds of beautiful prints they come in, but even more for the striking and stylish ways they can be worn. If you can’t make it into store to learn from our scarf styling girls first hand, why not take advantage of our limited time offer?
Purchase any of our lovely Liberty print scarves online until midnight 31 March and receive a FREE set of Styling Knot Cards with each scarf ordered.
Hurry! Only a limited number of sets available.
Designer Alice Stone shows us how she creates a Lily and Lionel scarf
Alice Stone is the creative force behind British brand and Liberty Scarf Hall favourite, Lily and Lionel. Named after Alice’s grandparents, the label is making its mark as a producer of modern classics with a story behind each piece. We went behind the scenes at the Lily and Lionel studio to find out how a design comes to life, and what makes the creative team tick.
Where is your favourite place to work on your designs?
I love to be outside amongst nature. It’s not necessarily to literally design a print, but my thinking process always starts outdoors. You can see it in all of our collections – there’s a constant theme of flowers and animal motifs.
Do you have a specific customer in mind when you design?
In terms of style, I always have in mind the two Kates: Middleton and Moss. Perhaps not an obvious pairing, but I think they sum up our brand style: part rebel, part lady. More than anything though, the Lily and Lionel woman appreciates pieces that are contemporary but will last throughout the seasons to become classics in their wardrobe.
What is your work space like? Do you go for minimal clutter or moodboards and organised chaos?
We were lucky to have our office transformed by my talented and dear friend, Kerri Lipsitz, founder of Old Brand New Interior Design. The space is a real mix of vintage finds that I have picked up on my travels like a huge, antique journal from France that sits in our showroom, and more modern pieces such as a framed scarf from our exclusive collaboration with the artist Thomas Campbell. I like to surround myself with things that are meaningful, from old family pictures of Lily and Lionel to trend boards for next season. They always make me feel inspired and creative.
Do you have any work-day rituals?
If I don’t have any meetings, I like to start my day with a morning walk across Hampstead Heath. The fresh air and serene surroundings make you completely forget that you’re in London, which is wonderful and inspiring. I’m also known for starting my day with a bizarrely-coloured smoothie. I make them at home and find they give me a real boost for the day ahead. I then can sit at my desk and make a list – I love a list, and in fact always use Liberty stationary – of all the things I need to get done.
What’s your weekday wardrobe like?
Simple, sharp and comfortable are my buzz words when it comes to my wardrobe. I always like to wear one of our scarves, which are so bold when it comes to print and colour that they are the focus of every outfit, so I keep everything else simple. At the moment my go-to outfit is leather trousers paired with an over-sized cashmere sweater and my current favourite scarf from our upcoming AW14 collection – but that’s a secret for now!
How do you translate your inspirations into the finished print?
We take our inspiration and give it a fantasy twist, whether that involves playing with colour, scale and proportions, or view. It’s a way of translating the beauty we see around us into a piece that reflects the world of Lily and Lionel.
Have you been on any trips abroad that inspired a particular Lily and Lionel scarf?
Lots of our prints have been inspired by trips abroad. This season’s Coachella scarf was created using a photo we took at the festival in California last year and our Paris scarf was also created using a photo from the balcony of our Parisian hotel room. It’s difficult to go anywhere without coming back with plenty of ideas, not just for prints but for colour-ways too. Going to places with amazing energy like Brazil and Argentina have been truly inspiring for bold colours.
How do your grandparents (Lily and Lionel) influence your designs on a day-to-day basis?
Their influence is an overall sense of wanting to create a timeless piece for people to keep forever. I do always have my grandpa Lionel in mind when we’re picking out fabrics for each piece during the design process. He supplied apparel to some of London’s most glamorous stores and really knew his stuff when it came to textiles. We pick the best fabrics we can find so that each scarf feels lovely to bundle up in.
Have you bought anything from the Liberty Scarf Hall before you were stocked there yourself?
In my pre-Lily and Lionel student days, sadly my finances wouldn’t allow it but I would regularly go and wistfully gaze at all the beautiful pieces – all the staff were very patient with me! Now it’s a dream come true to be stocked in the renowned Scarf Hall.
What’s your favourite thing about the Liberty Scarf Hall?
I love the edit – there isn’t an overwhelming number of pieces to choose from but it still offers a great range. Plus, being housed in a beautiful British institution makes the entire experience of shopping there unforgettable.
Tell us your first memory of Liberty.
Liberty is a wonderful place to get lost in as a child. I remember going with my mother and getting in trouble for running off to go and play with the products in the beauty department.
Which aspects of your designs do you think resonate the most with Liberty values?
I think the fact that we are a British heritage brand really fits into the rich history of Liberty and its status as a British institution. That was evident when we had the pleasure of launching our collaboration with the photographer David Bebber in the Scarf Hall a few years ago. The collection was all about the joys of the British seaside and sold out immediately. As well as that, Liberty has an incredible reputation for being selective when it comes to luxury, and we have the same attitude when it comes to finding the very best fabrics and creating unique prints.
Calling all collectors! Kenzo has joined forces with Liberty to create an exclusive, limited edition range of scarves this season. The best selling Liberty Art Fabric ‘Tree of Life’ print – first launched in 1976 – has been updated with Kenzo’s signature tiger motif to create a covetable accessory with a combination of classic and iconic design. The flowering tree is based on traditional Persian designs symbolising fertility with its exotic fruits, flowers and creatures – a suitable setting for the ferocious tiger synonymous with Kenzo’s 1970 jungle themed boutique.
Get them before they go! Shop the collection.
Find out more.
What’s better than a scarf? A Liberty scarf!
We’re famous for our iconic scarf hall, so for the month of December we’re celebrating our unrivalled range. Every day from today until Christmas Eve, our accessories team: Ruby, Miranda and Fiona, will be sharing with you their favourite scarves, how to wear them and letting you in on a few secrets of our scarf hall.
We want to hear from you too! What’s your favourite scarf, and how do you wear yours? Post your pictures on Twitter or Instagram using #AScarfADay and we’ll be picking three winners to receive a beautiful Liberty scarf as a gift, just in time for Christmas!
You can chat to our accessories team live on Twitter: @Liberty_Ruby or @Liberty_Miranda. If you’re not on Twitter, simply post your questions below and we’ll pass them on.
Fancy expanding or starting your own Liberty scarf collection? Discover the our collection of current and new season scarves online.
TERMS & CONDITIONS
1. Our accessories buyers will choose three winners from all entries received via Instagram and twitter to win a Liberty scarf
2. Photos must be uploaded onto twitter or instagram using #AScarfADay to qualify.
3. Competition runs between Sunday 1st December and closes midnight, Sunday 21 December 2013, so we are able to post out the scarves in time for Christmas.
4. Liberty reserve the right to change or amend the prizes at any time. The judge’s decision is final.
5. Standard competitions apply, please see Liberty.co.uk/competitionterms for full details.
Read the full competition terms and conditions.