The Spring Summer 2014 London Collections: MEN shows open today and the Liberty menswear buying team are out in full force ready to see what’s in store for next season’s fashion and trends. Over the next three days they will attend the shows of some of the most coveted new and established menswear labels in the industry to get a feel for what they’ll have their eyes on to stock at Liberty next year.
Kickstarting our buyer’s style spy is Ben Andrew, wearing a new season Lou Dalton T-shirt which is part of an exclusive collection available to buy in-store at Liberty from this morning.
Which shows are you attending/ most looking forward to?
I will be attending all the shows, of course! The one I’m most looking forward to though is Christopher Shannon. He has used Liberty Art Fabric printed nylon and sweatshirt thickness cotton in his collection, so I’m really excited to see how he marries his irreverent street culture influenced style with our very intricate detailed prints. I’m also keen to check out Mr Hare’s new collection, I am such a big fan of his shoes.
What gets you through the London Collections: MEN week?
I always have a hair cut at Murdocks barbers the day before London Collections: Men starts; it sets me up for the shows. I also try to get as much sleep as possible in the run up to LCM as Liberty’s Head of Communications, Kate Brindley drags me to every single party on the schedule so I don’t get any sleep while it’s happening!
What essentials do you carry with you in your bag throughout the week?
I always carry some cologne with me so I smell fresh when squeezing in next to the rest of the Liberty gang on the front row. This season I’m really in to Tom Daxon’s VSOP with its top notes of geranium, bergamot and cognac, a masculine scent with a softer side!
I also find the daily Men’s Health Survivalist printed guides an essential tool for the whole of LCM; they have schedules of the whole day detailing where each show or presentation is and are packed with fun quips and useful pieces of information.0 Comments