Credits
The design and build of the Liberty website is the result of a successful partnership between Lightmaker and BT Fresca. Lightmaker designed the front-end whilst BT Fresca configured their e-commerce platform (FrescaCommerce ©) to meet the demanding design and functional requirements, and integrated the platform with Liberty’s buying and merchandising system, Prologic.
FrescaCommerce © is a feature-rich, high-availability, multichannel e-commerce platform used by a number of leading retailers that can be tailored to provide a unique customer experience, and is hosted and managed 24*365 by Fresca.
This rigorous process and design integrity from Lightmaker, coupled with BT Fresca's flexible and high-performance e-commerce platform has proved a winning combination.
For more information see www.lightmaker.com and www.btfresca.com
Design by Lightmaker
Lightmaker is a professional services agency that has been creating award-winning interactive experiences the world over since 1997. Here's what Lightmaker has to say about there business:
"Our goal is to bring inspiration and innovation to every user. And we don’t use the words “inspiration” and “innovation” lightly. In today’s online marketing landscape, technological innovation is both obstacle and solution. Our strong foundation in creativity and our deep knowledge of technology drive our ability to provide distilled solutions.
"We revolutionize how our clients engage with ideas and information on the internet.
"The revolution starts with User Centric Design (UCD). Creating user-friendly interfaces means designing systems that take account of all the quirks and qualities that make us human. With a deep understanding of user behavior, our design teams are able to make decisions that are based upon deep behavioral knowledge which anticipate a user's wants and needs. The result is intuitive interfaces that make online transactions easy and fulfilling. For your business, that translates to a positive brand experience and increased profitability."
Lightmaker's locations span the UK, Europe, North America and Australasia, making us one of the most comprehensive internet design and technology companies in the world.
They embrace the latest accessibility guidelines and worldwide standards. From industry bodies such as the World Wide Web Consortium (W3C) they deliver solutions using latest technologies such as XHTML, CSS, XML, Adobe Flash, Adobe ColdFusion, Microsoft .NET, Microsoft WPF and Microsoft Silverlight.
www.lightmaker.com manchester@lightmaker,comeCommerce and integration by BT Fresca
BT Fresca
Established in 2000 and acquired by BT in January 2008, BT Fresca is one of the UK’s most successful specialist e-commerce service providers. BT Fresca are passionate about delivering stunning and successful e-commerce websites and have supplied multi-channel solutions to some of the most successful retailers. Their e-commerce service, branded FrescaCommerce ® powers some of the fastest-growing international web-stores.
FrescaCommerce ®
FrescaCommerce ® offers complete web-store flexibility. Multichannel support is built-in, as are back-office systems for customer ordering, call centre and fulfilment functionality. The platform is feature rich and covers all key retail functions, including campaign and promotion management, catalogue management, trading analysis, a highly developed content management system for non-catalogue content; it integrates out-of-the box with leading web analytics and email campaigning software, with API’s for interfacing with merchant systems.
FrescaCommerce ® is provided under a 99.9% availability SLA and is a fully hosted and managed e-commerce service. BT Fresca takes care of all the technical and operational challenges. FrescaCommerce helps online retailers increase their multi-channel sales, reduce costs and improve ROI.