July 2008 saw the launch of the first Liberty of London concept store dedicated to the brand name and represents the first step in a planned world-wide expansion.
Conceived by Creative Director Tamara Salman and designed by Paris-based architects Pierre Buecler and Jean-Christophe Poggioli, the two-storey 1,800 sq ft store on Sloane Street provides an opulent canvas for the seasonal collections and exclusive limited edition pieces.
The ground floor is devoted to the women’s collections and takes its cue from the architecture and heritage of Liberty - evoking a distinct sense of exotic glamour and decadent opulence.
The centrepiece of the ground floor is an impressive three metre long scarf bar in black gloss petrified oak and glass. Back-lit scarf boxes float above to showcase individual and exclusive designs. Stucco ceilings and walls are intricately carved from moulds of archive prints such as the floral ‘Chrystelle’ design giving the impression of a beautiful celestial garden.
A dramatic curtain of transparent acrylic spheres, with Art Nouveau ‘Ianthe’ print highlighted in black, follows the line of a curved sweeping black oak staircase leading to the men’s floor on level one.
Liberty of London, 197 Sloane Street SW1: +44 (0)20 7573 9695
The new Liberty of London flagship boutique on Sloane Street
