Liberty Windows: Prints Charming

Liberty Prints Charming

In August 2009 we celebrated the timeless appeal and versatility of the Liberty Print. The Liberty renaissance launched on the 15th February 2009 with the store taking on a new look that both reflected its incredible heritage and provided a platform for contemporary innovation both of which are reflected in Prints Charming. Our world renowned Tudor building itself became a canvas for Prints Charming with the brick façade that faces Carnaby Street being swathed top to bottom in the classic Betsy micro-floral print.

A series of one-off pieces were specially commissioned for the exhibition by key suppliers, a number of who were also given their own window in which to showcase their interpretation of Liberty print.

Interiors Company Squint created an exclusive range of products including standard lamps, mirrors, chairs and side tables wrapped in Liberty fabrics.

Wallpaper designer and rock’n’roll royalty Meg Mathews collaborated with Liberty fabrics to create an exclusive line of luxurious wallpapers featuring whimsical Liberty micro-florals such as Pepper toughened up with her trademark skulls, pineapples and snakeskin worked into the pattern. Meg also upholstered a beautiful 1930s club chair in the pineapple fabric which was displayed in her window alongside a myriad of other vintage furniture pieces and screens.

Grayson Perry worked with Maxine Groucutt, our Head of Visual Identity on a live window concept. Grayson launched his alter-ego Claire (in this guise a mannequin not a rag doll) and took over afterwards. Passersby were able to witness Grayson or Claire holding court in a Liberty print clad cabin ‘being industrious’ while decked out in a baby doll dress made from his own Liberty print fabrics.

Renowned interiors and lifestyle stylist Faye Toogood took over the remaining run of windows casting her spell over the cacophony of Liberty fabric items that will be for sale in Prints Charming spanning fashion, homewares, accessories and beauty.